Video production during the pandemic

Let’s talk about something that would be worth your time

I recently commissioned creative work to a promising young agency. Only to get back absolute garbage after a never-ending wait of three weeks. This is what usually happens when we engage an amateur freelancer to produce content. I submit, I was bested.

Raise your hand if this has ever happened to you.

Have you ever produced content that drove your customers away?

The terrifying part was that the agency couldn’t recognise the mistakes in their delivery. My feedback made no sense to them. They insisted that the feedback points were new requirements and new changes that were never discussed. This company said that the corrections would cost more, and take more time.

Worst of all, the creative people would only respond at some ungodly hour of the night while I was fast asleep. Even though they are a local company. And they ghosted me. This wasn’t the polite well natured attitude that I was met with when we signed off.

Have you ever been ghosted halfway through a video production process? Sigh! The heartache. No one likes spending the wee hours of every wretched morning drafting and repeating the same changes again. Yes, the same changes that haven’t been done for the seventeenth time.

No one has the time to sit through every single frame of a video and point out mistakes to ensure that the video production guy gets the brand and story right. This should not be your job. The effort of getting your video production person up to speed just isn’t worth it. Why does this happen? It’s always because it’s the first time he’s working with a brand that cares about what they put out.

I’m sure we have many such stories to exchange. But let’s keep them for another day. The point that should not be missed is that productions don’t always go as planned. It’s best to work with well-experienced experts and technicians from the media production industry. Save your time, money and avoid stress.

Yes! Living through a pandemic many of us are scared that another global economic recession is brewing in the shadows. Nobody seems to be focussing on this huge trillion dollars opportunity for businesses. Corporations and individuals alike are spending more time online and with their devices. There is a revolution going on with the way video is produced and consumed.

We receive over a million views on my answers relayed to YouTube video production. Content production and the way we have traditionally been making videos is changing. People of all ages are learning to do everything on their smartphones.

In a society and time where we are distancing ourselves and staying home as much as possible, product videos help your business reach every device on the planet.

A product video is the first step to your buyer taking out her credit card and parting with that cold cash.

Let’s not get ahead of ourselves. Not all videos are the same. Although videos are great for catching people’s attention, a low-quality video can be a recipe for disaster. Long and confusing videos could harm your brand and also cost you time and money.

Experience over time has taught me that you’re better off dedicating a moderate budget to get a job done well. Otherwise, it is as if you were throwing your money down the drain on several frustrating low budget productions that never see the light of day. Low quality video ads typically only serve as unusable and embarrassing marketing experiments.

Here are a few steps to consider while producing your corporate video production. These steps will help you save time and get your monies worth as well.

Let’s talk about budgets first. If you want to work with a small budget like $50 or $100, consider using the budget for a social media post. An alternative would be to consider creating a marketing presentation or slide show instead.

Have you ever come across an explainer video that went like this “This is Bob. Bob has a problem. Here are all our product and service features that Bob makes Bobs life amazing. In the same way our product will save the world. Now be like Bob and click here to buy now.”

Who cares about what Bob wants? Why should people invest in Bob’s story? Is it worth your viewers time? Is there a story here, that will grab the attention of your viewers? The novelty of putting out a video has worn off.

Boring, repetitive, unoriginal videos will hurt your brand

It’s good to be cautious while planning your video production budgets. You don’t want to unnecessarily spend too much.

On the other hand, our video-phobia is not unwarranted. We all know that video productions do not come cheap. Some of us have burnt our hands by commissioning work to inexperienced freelancers or 5 dollar sites only to receive very amateur work that can’t be used.

A great working video will bring back sizeable return in sales and new customers.

People, customers, clients or even investors love to listen to your brand and product story. They will hang on to every word because it resonates with them. But a word of caution, craft your story well. You don’t want your story to be long-winded and boring.

If you’d like to know more about how we can work together to create:

  1. A powerful story.
  2. Memorable characters.
  3. New and fantastic world’s and environments weaved around your characters to take your audience through a fantastic emotional journey.
  4. Movie and ad film quality video productions.
  5. State of the art clean, crisp animation and infographics to build confidence and grow credibility with your audience.
  6. Music, sound effects and voice over to enhance your brand experience.

Would you like to discuss how to make your video communication scripts sound more confident, relatable and motivational?

Drop us a line on our contact page or even schedule a chat or video call.

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