Fresh Produce Agri Marketplace

Overview

Data-driven demand aggregation delivering fresh produce from farms to consumers, reducing waste and improving value.

Problem Statement

High food wastage, difficult market access for farmers, price volatility, and lack of fresh, safe produce for consumers.

Opportunity

Over 50% of Southeast Asia’s waste is food. Malaysians waste 8.3 million metric tons of food yearly. Each person discards about 81 kg of food annually. Malaysia’s food expenditure per capita: $2,144.17 by 2029. Total Available Market in Malaysia is 42,000 tons, RM 168 million annually.

Value Proposition

Minimise waste, ensure fresher produce, offer high convenience and value, and provide better farmer income.

Value Proposition

Minimise waste, ensure fresher produce, offer high convenience and value, and provide better farmer income. Data-driven demand aggregation

Feature

Minimise waste Ensure fresher produce Provide better farmer income Traceability Clean food testing

Business Model

Demand-driven aggregation, pre-orders, and a focused brand with last-mile delivery to vendors and consumers.

Pitch Deck Development

UI/ UX

Technology Architecture

Explainer Video

Web App Development

eCommerce