Ultimate low-cost home studio equipment set up for beginners (Malaysia)

DIY Video Studio Setup on a Budget

Anyone can create videos right from the comfort of their own homes with a smartphone. Many people in Malaysia, just like you and I, have been exploring the idea of creating a low-cost home studio for content creation.

Especially due to the COVI19 pandemic, more professionals are working from home and can use their experience and skills to grow an online audience and make additional revenue in Malaysia.

Home recording studio malaysia

You might want to create a low-cost home studio for various reasons. It is for conference calls from the office. You want to have better acoustics, high-quality audio and a cleaner background. Or you may be looking at generating additional revenue with online classes or a YouTube channel from Malaysia.

Whether you want to hone your skills as a musician or a creator or want an accessible space for your business calls and meetings; having an available recording place is always a welcome thought.

Building a studio with the proper equipment can do wonders for your videos or business meetings. shooting videos or recordings is not simply about the content but the quality audio and set design as well. Poor quality audio can drive away your audience and is bad for business.

To have professional quality video and set up increases the quality of your work. Moreover, a well thought of setting up shows your sincerity and how professionally you work.

Meanwhile, going out to book recording studios or professional artists every time you need to record a video for your channel is a bit of work, isn’t it?

All you need is a place that’s accessible and still helps you with having a proper professional set up. And the solution is simple. Here is some good news for you. A professional video recording studio can be set up at home and it doesn’t have to cost you an arm and a leg either. I will link to the bare minimum and cheapest equipment that you can use to setup your very own personal home studio.

in this article, we’ll walk you through all that you need to know to set up the perfect Home Studio for your work, content creation and business.

Before discussing about the equipment you need to set up your studio there’s one thing that you should understand: Keep it simple.

Home recording studio equipment

If you go overboard or invest more than necessary at a first go you may end up spending too much. Even though setting up a home studio is not a very complicated task, doing too much at the very first time can make a simple process complicated. This could leave most people feeling discouraged or unsatisfied. Especially, when it costs them too much and they can’t justify the spend. So it’s important to stick to the essentials and set up a proper, simple studio. Why?

Because it allows you to start immediately with a minimal investment in both time and money.

More import…it’s the perfect foundation to build upon later as your skills mature.

Here is a rundown of the essential tools for your trade.

A high quality fast charging adapter is essential to charge all sorts of equipment. The product below has USB C and USB A ports.


As you become more familiar and your studio matures you might amass an assortment of microphones but to get started you need just one or two.

The type of microphone that you buy would depend on how you plan to use it. Here are some low-cost options for your home recording studio, Malaysia. These are the only types of microphones that you would need to get started.

KEBETEME Universal Mini Microphone Noise Reduction Studio Speech Lecture External Microphone With 3.5mm Line-in 1.5M Length Audio Adaptor Cable Active Clip For PC Computer Notebook Laptop RM 2.65
BOYA BY-MM1 Cardioid Microphone for camera/ handphone use, live streaming RM 75

You could convert a wired audio microphone to a wireless microphone for instances where your camera may be far away from you. A wireless microphone is also particularly useful if you need to demonstrate a task away from your camera. An essential to your home recording studio setup.

Uhf Wireless Microphone Professional 2 in 1 Handheld Head-Wear Mic Voice Amplifier for Speech Teaching RM 4197

USB Microphones have a condenser and can be used to record professional voice-overs, commentaries or narrations for your video production content. Most YouTube gaming channels use USB microphones with a pop filter for high-quality audio. You’ll be surprised, you could be setting up your own recording studio Malaysia price deliverables from your home.

FIFINE K669B USB Microphone w/Volume Dial for Gaming, Streaming, Recording on Mac/Windows

RODE is a professional standard that we use for audio solutions especially boom microphones. However, they don’t come cheap. If your content production is not for professional world-class quality, I wouldn’t recommend RODE microphones.

Rode NT1 Cardioid Condenser Microphone (Kit with SM6 Shockmount) RM 1166.

If you require a pop filter to cut down those sharp spikes that sound like bursts in your audio, here is one that isn’t too expensive.


Since at the beginning it’s likely that you’d be recording by yourself, you will need a pair of headphones. I trust only Sony for headphones. Bluetooth is a great technology for a wire-free workflow.

SONY WF-SP990 True Wireless Earbuds V5.0-DER Tws Sport Headphone Bluetooth Earphone with Mic Charging Box Sport Headset for Smart Phones RM 53

If you consider taking your productions outdoor especially for vlogs on the move, or travel. Noise cancellation and neck support are great features. They don’t come cheap.

Sony WI-1000XM2 Wireless Noise Cancelling In-ear Headphones Earphones High-Resolution Audio Google Assistant & Alexa RM 988


When starting a studio from scratch a computer is by far the biggest expenditure and also the most important one. However, these days virtually everyone has a computer or a laptop and practically all computers and laptops today are fast enough to properly record and process data.

If you are looking at the best value for your buck, I would recommend a used Macbook Pro or Macbook Air. A word of caution, DO NOT invest in an iPad. Being in the video production business, Apple makes the best laptops. They are durable, made of quality materials. Even though the specs don’t seem great they work at least 2x to 3x faster than any PC with similar specs. Quality components ensure that MacBooks do not overheat. While most PCs slow down after a year or two, we have used MacBooks for over 6 to 7 years with no signs of slowing down.

Apple Macbook Air 13-inch (2017) 1.8GHz dual-core Intel Core i5 processor, Turbo Boost up to 2.9GHz,8GB 1600MHz LPDDR3 memory,128GB SSD storage
RM 3199.
16-inch MacBook Pro with Touch Bar: 2.3GHz 8-core 9th-generation Intel Core i9 processor, 1TB RM 12199.00
[2020] MacBook Air 13-inch (1.1GHz dual-core 10th-gen Intel Core i3 processor, 8GB Memory, 256GB Storage) (Stay Safe with Intel : Complimentary 1 Box Face Mask from 8th Aug – 15 Sept) RM 4399

Recording Camera

This is required if you are setting up a home studio for recording videos or short films. The one thing in that case that’s an absolute necessity is a good quality camera. And you know what serves as a great tech for these video types. A good smartphone. Smartphone film making is not only the best option in terms of affordability but also considering today’s technology and the supreme amount of features and camera quality you would get in a smartphone it’s unnecessary to spend money on some fancy camera.

Consider getting a smart device like the iPod touch, the camera is very basic and average, but it will support most apps to edit and produce your videos, it also comes with an audio slot that most new phones are not providing. Since it is not connected to your phone calls you won’t be disturbed or distracted.

iPod touch (6th Gen) 128GB RM 899
Panasonic HC-V180 V180 Full HD Camcorder RM 969

Is it okay to buy cheap equipment for setting up home studios?

What’s important to remember while setting up a studio is that even though having high quality and expensive gear can greatly help you in making professional recordings, it pales in comparison to the actual skill required to make great video productions etc.

Knowing what you are doing will trump any piece of gear. With today’s technology, you can ultimately make an incredibly professional sounding recording and mix with very little money spent on “gear” and in the comfort of one’s own home. So all you need to make sure is that you buy good quality and reliable pieces of gear and not necessarily expensive.

You could also consider looking at the following for your lighting and set design.

LED Ring Lights for your studio lighting set Malaysia.

Studio Backgrounds and home recording studio kit

Some tips for the Home Studio speakers

No matter for with which objective you decide to build a home studio speaking confidently and accurately is defiantly important. If you are using it for your business or shooting videos or recording music or doing podcasts.

So here are some tips to sound more professional and confident to better connect with your audience:

  • The key to doing anything well is doing it often and speech is no exception. When you’re nervous about a difficult conversation, such as a scheduled talk in front of an audience, practice what you’ll say beforehand. It also allows you to evaluate your voice for clarity and mistakes.
  • Make sure to talk at a normal pace. So as not be so fast that you are incomprehensible or so slow that it bores your audience. So make sure to talk at a normal, clear pace.
  • The body language that accompanies your message is just as important as the words coming out of your mouth. Which is why using appropriate hand gestures and maintaining posture is important. It makes you look confident and the audience is assured that you know what you are talking about.
  • Don’t use negative or filler phrases because that can give a sense of lack of confidence in you and your words wont be as impactful to the audience then.
  • Insert smile into your speeches and maintain good posture. You don’t want to seem too stiff and if you don’t smile or engage you might appear to be uncomfortable. This could again give the audience the impression of lack of confidence. So you have to make sure that you are at ease with yourself.

In conclusion if you do these things right with proper research investing in a home studio can be one the best decisions you make for your creative output.

Video animation services in the USA

Bizzare could be a way to mildly describe how a pandemic affects business?

618 billion dollar market in the US

Talk to our experts. Schedule a call with our experienced video producer.

Meanwhile, no one is talking about the business revolution we are experiencing at this very moment. A 618 billion dollar market in the United States. According to the World Advertising and Research Center, It is estimated to be a bumper year for digital video.

Bear with me, as I show you how your marketing campaigns could thrive in today’s economy with animated video productions in the USA. You could multiply business through your video marketing campaigns. You don’t want to be too late or lose out on the opportunity before the trend catches on and the market gets saturated.

Select an explainer video style that suits your business

Create a quick brief. Sit back and experience our result driven workflow.

Video marketing has made tremendous headway this year. Video production styles have evolved massively due to the pandemic. Businesses are consuming more illustrated and vlog-style content. Meanwhile, Video animation services in the USA are still an untapped asset for a lot of businesses. Most businesses are still putting out videos that look very dated for our times.

Businesses and decision-makers are working from home and spending more time on their smartphones every day. While they are not working on their computers, top management, just like everyone else is glued to their smartphone screens. The highest watch times have been clocked in this year. This is especially true for business to business. Video is the most popular format that business leadership has come to trust and consume.

Other businesses have failed to evolve and see the opportunities to be relevant to their audience. Let’s face it, as traditional marketing trends become ineffective, companies need to evolve their marketing strategies. Businesses will need to evolve with equally compelling alternatives or they must shut down.

Here are the top 5 misconceptions about animated videos for business:

  1. Animated videos have to have 2D flat characters that look like comics. – While we saw a surge of “Hi, I’m Bob” 2d animation videos this decade, business videos can use product images, 3D renders and serious characters that look more real to preserve the brands’ identity.
  2. Animated business videos need to look like presentations – Animated videos have evolved so much since the flash animations of the early 2000s. There are great moton graphics and fast-paced kinetic typography styles to visually bring your case studies, facts and numbers and capture your audience’s emotions.
  3. Live-action videos are most suitable for b2b marketing – Animated videos can have sleek edits of live-action footage, stock images, and motion graphics to create an immersive experience for your business buyers. Moreover, businesses are run by people and they will buy into an emotion of how the product will make their consumers feel. Powerpoint style videos do injustice to your brand story.
  4. Animated videos take a lot of time to create – While we can get a template or stock video solution, we have learnt that creating a custom animation for your brand is way more effective. But with clever workflows, we are able to reduce turn around times for simple projects to 1 to 3 days and typical 2-minute projects to 7 to 10 days.
  5. Animated explainer videos are expensive – Animated explainer videos are quite expensive, they cost around $20 per second. Meanwhile, the world is your imagination. Anything that can be visualised can go into your animated video. You will not need to hire expensive equipment, talent or renting out locations. Meanwhile, there are less expensive solutions as well like whiteboard animated videos or slideshow and video edits with text animation, that is minimal and relaxing to watch.
Kindly note that audio has been disabled

Which explainer video style suits your business objectives? Live action, stock footage or animated? Take a look at our explainer video showreel and samples.

Your animated video production workflow doesn’t have to be all cartoony or look unprofessional. We can craft sharp, corporate styles to suit your brand.

Animated video simply works because they are packaged in a style that your business clients can consume.

Most businesses make videos that are similar to animated PowerPoint or keynote presentations instead of using corporate characters. In today’s times, low-quality videos may have a negative impact on your brand and reduce trust in your product.

85% of people are more likely to buy a product once they see your video

So you’ll be glad to know that with an effective strategy and workflow for video animation services you can get your product the attention it requires. According to a recent survey conducted by Video Rascal, 85% of people are more likely to buy a product once they see an accompanying explainer video. Even 93% of business who use video believe that explainer videos have increased user understanding of their products or services.

This is why at Web interactive films, we work to present your products’ story through
engaging and riveting animations. With the help of graphics, we scope engrossing stories that expand your products’ influence.

However, just deciding on animations isn’t the final stop of the decision train but
rather the starting.

Which explainer video style suits your business objectives? Live action, stock footage or animated? Take a look at our explainer video showreel and samples.

How do you make animated videos?

Working out strategies and to have a clear understanding of the message you want to
deliver is imperative. It helps your business client to better understand your story.
Which in turn is incredibly useful in generating public interest and increasing
conversion rates.

For example, if you are looking to tell your brand story in a simple and minimal way, then whiteboard animations can be a great way to get started. You can use a two-minute engaging video to tell your audience your story and idea behind your product through a way that’s both emotional and satisfying.

Or if you need your customers to have a better understanding of your products so that you can build trust and a loyal customer base? Investing in then animated explainer videos serve as a great approach.

These different types of animations or videos can communicate your ideas and views effectively. This is what Web Interactive films can offer you. An opportunity to be heard in a sea of growing content and reduced attention.

How effective are explainer videos or animations?

Susan Kare said “Good design’s not about what medium you’re working in.
It’s about thinking hard about what you want to do and what you have to work
with before you start.”

Which is exactly what we as an animated explainer company do. We
lean heavily on the storytelling part of the animated video production and
thus prepare accordingly. We work to understand the values behind your products
and provide designs that do justice to them.  

Our writers and motion graphic professionals scope engrossing storylines that boost
your intent and power your engagement. In addition, we build static mood
boards that define your visual styles and the way you want your creative to engage with your audience. Lastly, we deliver polished motion graphics or animations that
you can easily use for either websites, social media or one-on-one meetings.

Join thousands of businesses around the globe that have worked with us.

We have worked in video production California; provided services as a video production company in Los Angeles and doodle videos in Santa Clara and many other cities as an explainer video company in the USA.

Create a quick brief. Sit back and experience our result driven workflow.

What do we provide as a video animation company? 

Web Interactive Films video production services include:

Web Interactive Films is a video animation company. We have provided our video animation services and video production services in the USA in several cities: Seattle, Santa Clara, San Jose, Las Vegas, Los Angeles etc.

Furthermore, you can also use our videos on any platform from websites to even live slideshows and presentations.

Our experienced and professional team helps you with all your decisions
throughout the process. And that doesn’t take into account the fact that we
work to bring your brand’s unique identity to your customers in a way that they
can appreciate you and remember your brand.

So contact us and let’s have a chat about how we can craft your brand story and
translate your story to your customers through engaging animations.

Drop us a line on our contact page or even schedule a chat or video call.

How to write compelling copy for humans?


How to write compelling website copy: practical tips for people who cannot write.

I want to teach you how to write articles that are so great, people will want to read just one more.

Illustration of content writing girl with iMac in nature

I know how stressful it could be to write a long-form article for your business. I have put this article together because I know how difficult it can be and I am coming from the same background. Content marketing and video marketing all spawn from writing great stories.

You don’t need a fancy vocabulary, flowery language or complicated long sentences. Complicating your writing is the worst trick to pull out of your bag of goodies to impress your readers. Especially, if you want humans to listen to what you have to say.

I can’t stress about this enough. Fancy quotes and phrases, flowery writing, long sentences, these are kryptonite to your writing and relationships with your readers.

In the last twenty-plus years at work, I have learnt this single most important lesson over and over again, keep things crisp and simple. The second most important item on my agenda is to simply learn to listen.

When it comes to writing for websites or any content for an audience, fancy language doesn’t help. It takes the focus away from your story instead of helping you connect with people. People start focusing on the words and the flow rather than experiencing the flow and sailing through that journey. They miss out on the experience of the magical world you would like to introduce to them.

By the time you are done reading this article, you will be more than equipped to write much better copy. You will see more interactions on your posts. I assure you that your friends will notice the change too. More than that, your piece will organically rank better on search results.

Why fancy copy doesn’t work? Just let this sink in for a moment. The reason why no one will read your fancy descriptive sentences is that the language does not relate with your reader. If anything, it turns them off and makes you seem distant and disconnected from reality. It’s a different matter when you write greeting cards or poetry of course.

Learning to listen to your audience. Let’s get started with characters.

To set up the scene an enthusiastic lady keys in a search. She’s looking for a hot topic, something that you know and writes about.

What you really need is a headline that will make her stop scrolling and click on your article. What would set you apart from the other 10 headlines on her search results page?

A long time ago, I spent a couple of months working in a call centre. It was the rage with all the teenagers back then. I was hired for outbound sales.

One of my mentors, a speech therapist and voice artist, coached me during training. As part of the training, we would listen to our top seller’s phone calls. It was really impressive to listen to her effortlessly sell credit cards and balance transfers to customers in the U.K. As I started to dissect her pitch and rewrite my script, I noticed that she used simple straight forward and very clear language. Her sentences were short, not more than 7 words. The words she used were easy to pronounce and to be understood. There were very few opportunities for the customer to misunderstand a word. The sentences flowed naturally. Any listener could easily fill in the gaps with the right words even if the line was bad.

For the next few days, I continued to rewrite my script. I made my sentences even shorter. And low and behold I was the top seller for at least 3 days every week. Half the battle was won when customers could understand me better. I walked into the office the following week and I could hear my calls being played to the new recruits. It was one of those calls where I was surprised that the client would buy, I was just reading my script not expecting a positive response.

When people are hooked to what you have to say, they have no reason to leave.

Writing or any communication on the web has become very competitive. It’s easy for your articles to get lost between so much content. Meanwhile, you might notice a lot of really badly edited articles with absolutely no value ranking high on searches and featured by top content websites like Forbes. Don’t be disappointed and overwhelmed.

In this article, I am going to help you write better website copy for your audience. I will give you easy and practical SEO tips so that your content organically ranks better on search results. Most importantly, I will be listing out all the tricks and shortcuts I have learnt. How to get started, and creating cheat sheets. This will ensure that you consistently get better with every article you write from today.

I started web development in 1996. That’s over 20 years ago. You could say that I have been working with content for websites for quite a while now. We created thousands of websites. So you’ll be glad to know that I will be sharing some very sound and practical advice with you that has worked for my clients and my own business too. I have grown and evolved with content. You’re in safe hands. I’ve also had a couple of my articles published on top photography sites.
I regularly write scripts for videos for big brands that reach millions of viewers. I have learnt so much from these brand custodians about emotions. Every big brand I have worked with has told me to focus on emotions and connecting with their audience. This is how I’ve had learnt from top content creators in the world on how to edit your communication for an online audience.

Write for your audience.

In my years of experience, I cannot emphasize this one practical piece of advice more: Write to your audience. Write something that they will want to read. Something that they will be so impacted about that they will bookmark, save and share your article with people within and outside their circles.

It’s all about writing for your audience, and about your audience, instead of yourself or your brand.

You’re probably already a better writer than I am. And I’ll be really honest about it, I’m not a good writer at all. As you read each word of this piece you will see how my perspective on how my writing improved. Better yet, how you could write better for humans on the web?

When you want to create your content in a way that impacts more people, the spotlight needs to be on your audience.

It sounds so simple but makes a huge impact on the way you present your content. Everything changes when you look at this way. You’re not writing about yourself anymore. Instead, you’re writing for your reader and about your reader. What does your audience want to hear from you? How do you need to package or craft your ideas so that they will listen?

All of us are not celebrities or authorities in our domain. How do you build trust and credibility through your communication?

Let’s face it, most of us are not celebrities oozing with confidence and charisma. We don’t have a massive following in the millions. And People are not hanging to every word that comes out of our mouth.

When I was a teenager, I remember waking up during the wee hours of the morning to watch the Chicago Bulls. I would start to peer at the tv screen all the way from the press release a day before the game. While many of the popular basketball stars like Michael Jordan had a lot to say, The eccentric, cross-dressing basketball superstar, Dennis Rodman made a very short appearance. He said “no comment” and left. A 16-year-old me hung on to every word, I gasped “how cool, millions of people watching and all he has to say is no comment!”. I couldn’t wait to meet all my friends at the basketball court that evening. I recreated the entire episode and narrated it to my friends at the court.

So for most of us who do not have that kind of effect on people across the globe, or even in our circles, we need to build relationships with our audience. “No comment” might not take us very far. If you mean nothing to your audience, why would they want to hear what you have to say?

Allow me to let you in on a secret. Your audience will start to feel and grow emotions about your ideas only when you start to paint vivid pictures of characters that relate to the lives of your audience. Nobody can resist hearing about themselves.

I have been influenced by movie directors from the time I have been an impressionable child.

Alfred Hitchcock is most famous for his movie Psycho in1960. He is the most studied and most memorable storyteller of all time. Without going on and on about why I think Hitchcock is the greatest, let us get to Hitchcock’s secret. His best piece of advice when you write a narrative.

There is no terror in the bang, only in the anticipation of it.

Alfred Hitchcock

Hitchcock broke down filmmaking narrative, it changed my approach to storytelling forever. It’s the best piece of advice that will keep your audience hanging. My writing was never the same after I came across Hitchcock’s secret to filmmaking. If anyone ever knew how to keep an audience at the edge of their seats, it was him.

In the first scene our protagonist experiences a situation that displaces him from normalcy.

Next, the protagonist then reacts to this situation.

The important twist to Hitchcock’s take on storytelling on the latter was that Hitchcock would tell the second part of the story through the eyes of the protagonist, instead of the narrator.

You might be wondering what does this have to do with your writing? Let’s translate this scenario into to our narrative.

Remember, your audience is your protagonist.

It is not uncommon for others in your position to assume you are the protagonist and the hero of your story. You may think that you need to be saving the day for your audience. But here’s what a little birdy told me, be the bigger person. Talk about your audience instead of yourself. They will love you.

Well, if you were wondering otherwise, here lies the flaw when you make yourself or your product the hero of the story. Your audience doesn’t know you all that well. You’re not a six and a half foot overwhelming basketball star to your viewers. I hate to break it to you, most of us are never close to reaching that amount of influence. All we can do is to change our own perspective.

With that said, what do you do with Hitchcock’s narrative structure?
You could make your story about your audience. It would still be the same story, narrative or features that you’re talking about. But it would be written for your audience with your audience as the hero. You begin to write your story from the point of view of your readers. You talk to them about their pain points and challenges. You focus on what your audience relates to. Show your audience how they should feel and emotionally react to your idea. Will they be relieved and stressed free with your solution or rather satisfied and content once they’ve tried your service out?

If you have read so far you really don’t need to take back anything more from this article. In the light of what I have shared with you, this should be enough for you to get started. You’ll be now able to write copy that readers will care about.

But here’s some good news for you. I want to let you in on all of it. How these three simple concepts help me write better copy for humans. In addition to that, this very same structure and workflow have brought me millions of dollars of business through my video production services. Cracking a story and keeping your clients locked in is an important first step to clenching a deal in my line of work.

How do you write your story keeping your audience in mind?

Write about the most important and pressing situation from a narrator’s perspective that deeply relates to your protagonist.( Remember, your protagonist is your reader.)
Follow that up with the reaction of how the protagonist feels. Rather, how your reader should feel when they experience these situations. This is a very relatable and emotional moment for your reader. So let that sink in.
And in addition to that, it would be a good time to transition into your very unique perspective and solution for that situation.

These are some of my best practical tips that will help you understand how to write for humans. This is where things get important and could seem a little overwhelming as well. Kindly bear with me. I will include a recap towards the end.

Learn to listen to your audience

There’s no point in writing a piece if someone cannot understand it or relate to it. Or even worse, what if they don’t care about what you have to say? What if it’s boring and drab for your readers?

Your job and single focus today is to turn away from featuring yourself in your copy. The idea is to shine attention towards your reader and make your ideas matter in their lives. Make it all about your audience.

The easiest way to do this is to use the word “you”.

Use what you have, you have experience, skill and expertise. All that is left is for you to put them into words to tell your story. Use words.

To get started, here are some of the questions you should ask yourself.

  1. Who are the type of people that should read your content?
  2. Who are the people you would like to connect with?
    A note of caution: if your answer is “I would like to target everyone”. It might as well be no one.
  3. Why should someone read your article?
  4. What does your audience look for and like to consume?
  5. How will you connect with your audience?
  6. What can you do in your headline and your first paragraph for them to click and consume your content instead of all the other articles online?

Let me illustrate this for you. I mostly write copy for video production services.

Typically I talk to brand managers who would like to produce a brand video. Maybe she is overwhelmed with so many video production companies in the market. It is a scary world with so many options. She doesn’t want to be responsible for a bad quality video or a failed media campaign. Maybe she has had a bad experience with a local video production guy who made a completely different video from what they had discussed or charged her company too much. She would like to connect with someone more reliable and established. Can I talk about these issues to grab her attention?

Instead of swooping in and being the hero of the day, could I do something a little more different? In addition to that could I turn things around? Focus away from my services and make it about her? Let her know I understand her fears and I am interested to know more about what she needs? I could ease her into the idea that I would be able to help. I could focus on points that I don’t charge too much. But I also have the experience working with big brands and I can give her the same value on her production.

As you read on you’ll see how this workflow helps me write for my character, my hero and protagonist of my story, You. And it will help you too. You’ll be writing better than you did and more important than that, people will remember what you say and they will take action.

Before you start, design a target persona. What kind of things would your audience visualize? What kind of examples will connect with her? And how can I keep making her read further?

To quickly recap:

  1. Write a narrative from the point of view of a narrator where your protagonist is your reader.
  2. Express reactions and emotions from the point of view of your reader.
  3. Follow this up with your unique perspective on the situation.

Let me digress for a moment. Here are a few words to avoid. As you edit your pieces, and you replace these words from your copy, your story will become more relatable and emotional.

Words to avoid when you are writing for real people on the web:

  1. It
  2. Stuff, things.
  3. Them, They.
  4. Firstly, Secondly, In conclusion.

As you replace these words with, you will notice that you have reclaimed keyword phrases and audience personalization in your sentences. You will be using more “you” and “your” instead of “it”, “their” and “them”. You will be using your featured keyword phrases instead of “it”. And this is how your piece will automatically start ranking better on search result pages.

SEO:Writing content for web pages for both humans and machines.

Search Engine Optimisation is a recommended strategy by Google. Let me be more specific of how SEO works. SEO is process in your workflow that will focus on making your content readable to machines or search engine bots. As you optimise your content for SEO, your articles will start to appear on relevant search result pages.

You may remember that I talked about web design and also that I am quite terrible at writing. One of the reasons for this has been SEO. Back in the day, you could get by with stuffing keywords in your webpage content. Needless to say, I became quite the expert at keyword density and link building strategies. When it came to reading the content, and user experience, my quality was: meh, not so much. Bad habits don’t die easy and if you go through articles on my website https://www.webinteractivefilms.com you will start to see what I’m talking about. The site does great at SEO. The page load speed goes up to a page rank of 99 even. But I am embarrassed to say that the content is still all over the place. Feel free to critique the content on my website, drop me a line with your suggestions. You would be doing me a massive favour.

Without getting too technical, let’s briefly talk about the SEO Process.

  1. Keyword research: Let me show you an easy method to do keyword research on Google for noobs. Type in your primary topic keyword like “video production” make a note of the auto suggested keywords that appear. Now click on the search button. On the search result page, scroll down and make a note of common search related questions. As you scroll to the bottom of the page. And in addition to that, it is a good time to see what your competition headlines and meta descriptions look like. Meta descriptions or snippets are the first two lines that appear after the headline.
  2. Use your primary keyword phrase in your headline and first paragraph of your content piece. Continue to sprinkle your primary keyword phrase and related keywords where relevant throughout your article. See where it fits in organically.
  3. The questions could be interesting QnA sections in your content that will relate to what your audience wants to know. Incredible isn’t it.
    Keyword research and including related search terms is only a part of SEO. In addition to this remember to back your content piece up with sharing or link building. Connect with your friends to share your content across the web. Backlinks play a massive role in ranking content.

Copy every good thing:
That’s what Quentin Tarantino says. But seriously, if you don’t know where to start, copy.

I wonder why they call it “copy writing”.

If there was a reason, it should be this. More important than that, there is a method to the madness. Copying is the best way to start writing better. Plagiarism however, will get you nowhere on consumption or search engine ranking. Copying bits and pieces from different references is not a good strategy either, just a hot mess. The industry calls it “cut and paste”. And you don’t want to waste your time and tarnish your credibility by plagiarizing content.

Can you really afford not to copy from the best?

Here is where what you have learnt till this point comes in handy.
As you may have noticed, it is best to have one reference article to refer to, instead of many.
Correspondingly, here is the list of points to take into account when you are creating you content.
A note of caution: You are better off taking reference from a beautiful popular piece of work that is not related to your content topic. As you read further I will tell you why this works best.

  1. Consider the structure and length of the reference article.
  2. Look at your reference article and observe number of words in the headlines, article word count, sentence length and paragraph length.
  3. Start to rewrite paragraph by paragraph. Retain the same structure and approximate word count but shift the perspective. To illustrate this idea better, suppose the article I am referencing is written for copywriters and I am writing for video production. I will talk about challenges my video production audience face and use language that my video production audience uses. I won’t be talking to people writing copy. The reference article only helps me structure my thoughts better. It helps me approach the content with a better perspective on the structure. And over time you will be able to pick up many subtle strategies that help you connect and interact with your readers.

Grow a repository of templates for your content writing.

Save templates, quotes and transitional phrases.

When I started web design, I was learning. In 1996, internet was expensive, not easily accessible. Web design and usability was rather new. What I would do is take screenshots of every good website or design I came across. There was always something new I wanted to try out on my next project. The result was that my designs were above client expectations. It was truly fantastic to get referrals and more business from them. It’s the same with content.

Collect a glossary of terms. Something sounds good and it impressed you, jot it down. Create a list of transitional words or phrases such as “likewise” and ”moreover”. Collate a list of reaction phrases “it felt awesome” or “Now, you can slap a big S on your chest”. Keeping these references open help you glide through and transition easily through your articles.

Let me drop another quick tip. Create a new email address and subscribe to newsletters on all the topics you love. Newsletters are superb resources to learn and refer. Especially when you plan to write for your audience.

Feedback. I have always learnt so much by sharing my unfinished edits with friends. It’s not only interesting to know what content caught their attention. But they will also be critical and help you cut out the fat from your writing. Share your article draft with your friends. Take their feedback and edit your work. Do more of what they find interesting in your work.

Let me quickly recap what we have discussed.
When it comes to writing copy for humans, here is a quick cheat-sheet below:

  1. Research your audience and readers thoroughly.
  2. Follow a narrative structure where your audience is the hero of your story.
  3. Express your audiences emotional reactions to situations they care about.
  4. Do your keyword research, most searched questions and related keywords for your topic.
  5. Refer popular well written piece from another topic for structure, word count, sentence and paragraph length.
  6. Collate references, useful transitional phrases, quotes and words to help you while writing your piece.
  7. Share your draft with your friends and ask for feedback.
  8. And that’s not all, once you publish your article, have your friends and family share, comment and talk about your article.

Make no mistake about it, this is all you need to get your content out.
Act now, stop reading about writing, and write.

That’s all folks. This is how you could quickly get started with writing for humans on the web. Do your research. Design a prompt to write and get started.

I’d love to see what you come up with. if you’d like my feedback, drop send your article to [email protected] I would love to take a look.

Animated Explainer Video Services

Should you consider investing in animated explainer video services? These are impactful 60-second videos that help you explain your product and service.

Create a quick brief. Sit back and experience our result driven workflow.

There are 100’s of styles and ways to create 2D Animated Explainer Videos.

Take a look at our explainer video samples

Take a look at our explainer video samples

Create Animated Explainer Videos

It isn’t easy to grow a business or increase market share. Especially, when you build brand awareness, increase sales or educate your audience.

2D Animated Explainer Video Showreel samples

Have you had that niggling thought at the hinter parts of your brain where you worry that website pages might not cover it all?

Don’t turn your animated explainer video into a marketing video

It’s imperative to have a clear strategy for your video so that it connects with your audience.

As you read further you will be more interested to know how to produce creative and memorable videos for your brand? Welcome to the fantastic world of explainer video animation.

  1. Take the time to understand the type of video and story that you require.
  2. Focus on relationships and story before campaigns and marketing propaganda.
  3. Have a clear goal on what you need to achieve from your overall video marketing campaign.
  4. Is your video being produced for an advertisement?
  5. Do you intend for your video to go our as content and organically grow?
  6. Will your video be used as a website video to showcase and compare your product with the competition?
  7. It is important for you to strategise a clear path to your publishing and distribution plan.

What is an Animated Explainer Video?

Animated explainer videos are crafted by businesses to help illustrate complex ideas in a simple friendly environment through animated stories and characters.

An Animated explainer video is a short animated video that explains a business. 60 to 90-second short videos that are shared on social media are ideal to get buyers to pay attention.

Animated Brand and Promo videos.

Explainer videos can be used to tell your brand’s story in a simple, engaging and memorable narrative. These videos are also called brand videos.

Animated explainer videos are great to be shared as:

  1. 2D Animated Brand Videos
  2. Motion Graphics Marketing Videos
  3. Facebook Animated Video Ads
  4. Short Instagram Animated Ads
  5. YouTube Videos

Since the inception of Web Interactive Films, we have worked to craft creative, interactive videos to delight companies of all sizes. Right from startups to large enterprises.

This is why our animated explainer videos are focused on portraying your brand vision in a way that resonates with your audience. This is just the tip of the iceberg Explainer videos help you build brand awareness and increase sales.

When it comes to animated explainer videos, budgets are not as important as your story

When you craft stories and animate them to explain your product you don’t have limitations in terms of budgets. With animated videos, you could do anything. Take your audience through a fantastic new world that never existed before.

When we focus on telling your brand story with our explainer video productions we can effectively communicate with your audience and most importantly build credibility for with your audience.

All of this from a single two-minute content video. Sounds like a pretty good deal, huh?

Who needs explainer video?

Your company and your customers could benefit greatly from an animated explainer video. That’s who needs explainer videos.

People gain a better understanding of a product once they see someone use it and explain it. Likewise, fostering brand awareness and credibility.  

93% of businesses say that explainer videos have increased understanding of their products

Create a quick brief. Sit back and experience our result driven workflow.

An explainer video can help you connect with your potential customers and help them understand what you stand for. It’s a simple but effective strategy that helps you explain what your business can do for your customers and give them a convincing reason to choose you.

For a short two minute video, an animated explainer video has many perks. For instance, it increases conversion rates.

85% of people are more likely to buy a product after they see an explainer video

Take a look at our explainer video samples

Marketing Drive

According to a recent survey conducted by Video Rascal, 85% of people are more likely to buy a product if they see an explainer video attached.

Along with that, it also helps to clarify your product’s objective and thus, generates increased interest. According to a study published in the C100, over 70% of internet users watch videos online.

If the stats above haven’t convinced you enough then read further and you will find out just how important explainer videos have become.

Can you imagine the vital amount of exposure that your brand can get with the right video?

It’s all about your brand showing up on someone’s tiny screen

Well if you still can’t fathom it. Then worry not.

Web Interactive Films can help you with just that by creating an effective video that embodies your identity and vision.

Are Explainer Videos effective?

Most people don’t understand the brain science involved behind the success of explainer videos. But don’t worry you are about to find out the secret recipe to this dish of success.

Animated Explainer Videos are extremely effective for your business

Create a quick brief. Sit back and experience our result driven workflow.

The reason why explainer videos do so well is because they liven your pitch. They combine the auditory and visual stimulus to explain a concept in a simple and understandable way. It’s just that much easier to remember.

Take a look at some sample explainer videos.

With 3D, AR and other technologies AI rendering technologies, the scope of animated video productions are limitless. Can you imagine how fantastic that feels? In addition to that, explainer videos make a much deeper impact on the audience. And the proof is in this little news.

Crazy Egg created an explainer video that helped generate $21000 of additional revenue per month. That’s a pretty sweet deal for a two-minute video that probably cost nothing more than five grand. And that’s just tip of the explainer video perks iceberg.

How do you make an animated explainer video?

It’s not uncommon for others in your position to wonder about how to make animated explainer videos? Web Interactive Films has you covered with the best way to make an animated explainer video.

Here is the animated explainer video process in a nutshell:

  1. Determine the type of video you need. Is it an explainer video to explain a process or a product, a brand video to use at expos or an animated product advertisement?
  2. Understand the target audience and develop relatable characters, worlds and environments for your audience.
  3. Craft a memorable story to take your audience through a journey. Don’t do a “Hey, I’m Bob video.”. Be unpredictable. Create sharable video content.
  4. Our artists hand draw motion illustrations of each character and scene.
  5. Nex the video is digitised by a graphic designer illustrator and the images are inked and coloured.
  6. The different elements are animated with voice over, music and sound effects to bring life into the static story.
  7. Keyword research, hashtags and content descriptions go into sharing different versions for each platform so that the video reaches as many people as possible organically.
  8. An ad campaign is imperative to penetrate the market to reach your target audience as soon as your video goes live. And that’s all folks!

As an explainer animation agency, making animated explainer videos is our greatest pleasure.

Our videos are crafted for high impact creative and interactive qualities. As marketing enthusiasts, with vast experience with creating videos and content, we help brands grow.

In addition to that, our simple workflow process has been designed to make life easier for you. Moreover, we don’t just want to create an appealing video for you — instead, we want to make a beautiful video that helps you connect with your audience and elevate your brand’s vision.

Our service for making animated explainer videos:

You’ll be glad to know that we produce a variety of videos that include:

  1. Animated Videos
  2. Demo Videos
  3. Interactive Videos
  4. Live-action Videos
  5. Animated Graphics

Our experienced and professional team helps you with all your decisions throughout the process. And that doesn’t take into account the fact that we work to bring your brand’s unique identity to your customers in a way that they can appreciate you and remember your brand.

So contact us and let’s have a chat about how we can craft your brand story and translate your ideas into an animated explainer video.

Drop us a line on our contact page or even schedule a chat or video call.

Video Marketing: why video works for marketing?

Here is something you probably did not know about video marketing.

I’m sure you’ve read stories about how videos went viral, generated thousands of leads in a day. Business boomed and everything turned around overnight after they went live.

Before we go any further, I want to set something straight creating a great video or landing page doesn’t ensure quality organic leads. It is quite the opposite really. You upload your video and you hear our crickets chirping in a vacuum of no views.

Why use video marketing?

We live in a world where good video marketing strategies can lead to a massive increase in business. In other words, video marketing is a simple way to get the core of your ideas and brand to reach thousands of people with diverse backgrounds. Let’s face it, most people today would prefer to watch a two-minute video than read about something. Because people today don’t have time. Therefore, if you want to make sure that your ideas reach your desired audience most effectively then the easiest way to do that is through video marketing.

Why is Video Marketing so effective?

Why does video work for marketing? So you’ll be glad to know that customers are much more likely to click on a video. Your customers would want to watch the story of your brand than to click on a page to read more. And the proof of that lies in the fact that YouTube is the second most popular search engine after Google. Moreover, Google itself in its search results is more likely to show a video as its top result than a traditional web page.

A word of caution!
While YouTube is a great free and state of the art to share your videos, it is the very worst at organically reaching your customers.

As you may already be familiar, videos tell a story that can captivate the busiest of your audiences.

If you want people to buy your product you need to make it a part of their environment and the simplest way to do that is through an engaging video.

Incredible isn’t it? How a good two-minute video can get the attention of even a skimmer? But to do that you need compelling video marketing strategies.

Because in reality. reading an entire web page or an information page not only takes time but patience which your customers might not have.

However, with an explanatory video, you can do the same thing in under two minutes with the help of an engaging story. Above all, video marketing benefits your organic traffic in a much more efficient manner than an information page.

How we provide good Video Marketing strategies

The rising popularity of media is why video works for marketing. In other words, it is a lucrative tool that you can use to tell your brand’s story in a way that would resonate with a large, diverse audience.

Therefore, Web Interactive Films brings your vision in the hearts of daily surfing population with high-quality corporate films. And in addition to that, we make web commercials that make your brand philosophies have just the right emotional pull.

Our team has worked with top brands like Nike, eBay, Lenovo and more. Thus, using this deep experience they create engaging, innovative and high-quality content. With professional scriptwriters, editing and production, video SEO on various media platforms including your website we work to turn your ideas into reality.

Our Services

Some of our key services include:

  • Professional video script copywriting
  • High-quality video production and publication
  • YouTube marketing
  • Video graphic creation
  • Video SEO on both YouTube and your own website
  • Videos for product launch
  • Testimonial videos and much more

Let’s talk, drop us a line from our contact page or on WhatsApp to see how we can work on your Video marketing project or query.

With our team’s professional knowledge and hard work, we deliver authentic content that projects your brand’s unique identity.

So contact us and let’s talk about why video works for marketing and how we can make it work for you.