Animated Explainer Video Services

Should you consider investing in animated explainer video services? These are impactful 60-second videos that help you explain your product and service.

There are 100’s of styles and ways to create 2D Animated Explainer Videos. So, where do you start?

Create Animated Explainer Videos

It isn’t easy to grow a business or increase market share. Especially, when you build brand awareness, increase sales or educate your audience.

2D Animated Explainer Video Showreel

Have you had that niggling thought at the hinter parts of your brain where you worry that website pages might not cover it all?

Don’t turn your animated explainer video into a content marketing video.

It’s imperative for you to have a clear strategy for your video so that it connects with your audience.

As you read further you will be more interested to know more about how to produce creative and memorable videos for your brand? Welcome to the fantastic world of explainer video animation.

  • Take the time to understand the type of video and story that you require.
  • Focus on relationships and story before campaigns and marketing propaganda.
  • Have a clear goal on what you need to achieve from your overall video marketing campaign.
  • Is your video being produced for an advertisement?
  • Do you intend for your video to go our as content and organically grow?
  • Will your video be used as a website video to showcase and compare your product with the competition?
  • It is important for you to strategise a clear path to your publishing and distribution plan.

What is an Animated Explainer Video?

Animated explainer videos are crafted by businesses to help illustrate complex ideas in a simple friendly environment through animated stories and characters.

An Animated explainer video is a short animated video that explains a business. 60 to 90-second short videos that are shared on social media are ideal to get buyers to pay attention.

Animated Brand and Promo videos.

Explainer videos can be used to tell your brand’s story in a simple, engaging and memorable narrative. These videos are also called brand videos.

Animated explainer videos are great to be shared as:

  • 2D Animated Brand Videos
  • Motion Graphics Marketing Videos
  • Facebook Animated Video Ads
  • Short Instagram Animated Ads
  • YouTube Videos

Since the inception of Web Interactive Films, we have worked to craft creative, interactive videos to delight companies of all sizes. Right from startups to large enterprises.

This is why our animated explainer videos are focused on portraying your brand vision in a way that resonates with your audience. This is just the tip of the iceberg Explainer videos help you build brand awareness and increase sales.

When it comes to animated explainer videos, budgets are not as important as much as the story.

When you craft stories and animate them to explain your product you don’t have limitations in terms of budgets. With animated videos, you could do anything. Take your audience through a fantastic new world that never existed before.

When we focus on telling your brand story with our explainer video productions we can effectively communicate with your audience and most importantly build credibility for with your audience.

All of this from a single two-minute content video. Sounds like a pretty good deal, huh?

Who needs explainer video?

Your company and your customers could benefit greatly from an animated explainer video. That’s who needs explainer videos.

People gain a better understanding of a product once they see someone use it and explain it. Likewise, fostering brand awareness and credibility.  

93% of businesses who use video believe that explainer videos have increased user understanding of their product or service.

An explainer video can help you connect with your potential customers and help them understand what you stand for. It’s a simple but effective strategy that helps you explain what your business can do for your customers and give them a convincing reason to choose you.

For a short two minute video, an animated explainer video has many perks. For instance, it increases conversion rates.

85% people are more likely to buy a product after they see an explainer video.

According to a recent survey conducted by Video Rascal, 85% of people are more likely to buy a product if they see an explainer video attached.

Along with that, it also helps to clarify your product’s objective and thus, generates increased interest. According to a study published in the C100, over 70% of internet users watch videos online.

If the stats above haven’t convinced you enough then read further and you will find out just how important explainer videos have become.

Can you imagine the vital amount of exposure that your brand can get with the right video?

It’s all about your brand surfacing on the feed of someone’s tiny screen.

Well if you still can’t fathom it. Then worry not.

Web Interactive Films can help you with just that by creating an effective video that embodies your identity and vision.

Are Explainer Videos effective?

Most people don’t understand the brain science involved behind the success of explainer videos. But don’t worry you are about to find out the secret recipe to this dish of success.

Well of course 2D Animated Explainer Videos are super effective for business.

The reason why explainer videos do so well is because they liven your pitch. They combine the auditory and visual stimulus to explain a concept in a simple and understandable way. It’s just that much easier to remember.

Take a look at some sample explainer videos.

With 3D, AR and other technologies AI rendering technologies, the scope of animated video productions are limitless. Can you imagine how fantastic that feels? In addition to that, explainer videos make a much deeper impact on the audience. And the proof is in this little news.

Crazy Egg created an explainer video that helped generate $21000 of additional revenue per month. That’s a pretty sweet deal for a two-minute video that probably cost nothing more than five grand. And that’s just tip of the explainer video perks iceberg.

How do you make an animated explainer video?

It’s not uncommon for others in your position to wonder about how to make animated explainer videos? Web Interactive Films has you covered with the best way to make an animated explainer video.

Here is the animated explainer video process in a nutshell:

  • Determine the type of video you need. Is it an explainer video to explain a process or a product, a brand video to use at expos or an animated product advertisement?
  • Understand the target audience and develop relatable characters, worlds and environments for your audience.
  • Craft a memorable story to take your audience through a journey. Don’t do a “Hey, I’m Bob video.”. Be unpredictable. Create sharable video content.
  • Our artists hand draw motion illustrations of each character and scene.
  • Nex the video is digitised by a graphic designer illustrator and the images are inked and coloured.
  • The different elements are animated with voice over, music and sound effects to bring life into the static story.
  • Keyword research, hashtags and content descriptions go into sharing different versions for each platform so that the video reaches as many people as possible organically.
  • An ad campaign is imperative to penetrate the market to reach your target audience as soon as your video goes live. And that’s all folks!

As an explainer animation agency, making animated explainer videos is our greatest pleasure.

Our videos are crafted for high impact creative and interactive qualities. As marketing enthusiasts, with vast experience with creating videos and content, we help brands grow.

In addition to that, our simple workflow process has been designed to make life easier for you. Moreover, we don’t just want to create an appealing video for you — instead, we want to make a beautiful video that helps you connect with your audience and elevate your brand’s vision.

Our service for making animated explainer videos:

You’ll be glad to know that we produce a variety of videos that include:

  • Animated Videos
  • Demo Videos
  • Interactive Videos
  • Live-action Videos
  • Animated Graphics

Our experienced and professional team helps you with all your decisions throughout the process. And that doesn’t take into account the fact that we work to bring your brand’s unique identity to your customers in a way that they can appreciate you and remember your brand.

So contact us and let’s have a chat about how we can craft your brand story and translate your ideas into an animated explainer video.

Video Marketing: why video works for marketing?

Here is something you probably did not know about video marketing.

I’m sure you’ve read stories about how videos went viral, generated thousands of leads in a day. Business boomed and everything turned around overnight after they went live.

Before we go any further, I want to set something straight creating a great video or landing page doesn’t ensure quality organic leads. It is quite the opposite really. You upload your video and you hear our crickets chirping in a vacuum of no views.

Why use video marketing?

We live in a world where good video marketing strategies can lead to a massive increase in business. In other words, video marketing is a simple way to get the core of your ideas and brand to reach thousands of people with diverse backgrounds. Let’s face it, most people today would prefer to watch a two-minute video than read about something. Because people today don’t have time. Therefore, if you want to make sure that your ideas reach your desired audience most effectively then the easiest way to do that is through video marketing.

Why is Video Marketing so effective?

Why does video work for marketing? So you’ll be glad to know that customers are much more likely to click on a video. Your customers would want to watch the story of your brand than to click on a page to read more. And the proof of that lies in the fact that YouTube is the second most popular search engine after Google. Moreover, Google itself in its search results is more likely to show a video as its top result than a traditional web page.

A word of caution!
While YouTube is a great free and state of the art to share your videos, it is the very worst at organically reaching your customers.

As you may already be familiar, videos tell a story that can captivate the busiest of your audiences.

If you want people to buy your product you need to make it a part of their environment and the simplest way to do that is through an engaging video.

Incredible isn’t it? How a good two-minute video can get the attention of even a skimmer? But to do that you need compelling video marketing strategies.

Because in reality. reading an entire web page or an information page not only takes time but patience which your customers might not have.

However, with an explanatory video, you can do the same thing in under two minutes with the help of an engaging story. Above all, video marketing benefits your organic traffic in a much more efficient manner than an information page.

How we provide good Video Marketing strategies

The rising popularity of media is why video works for marketing. In other words, it is a lucrative tool that you can use to tell your brand’s story in a way that would resonate with a large, diverse audience.

Therefore, Web Interactive Films brings your vision in the hearts of daily surfing population with high-quality corporate films. And in addition to that, we make web commercials that make your brand philosophies have just the right emotional pull.

Our team has worked with top brands like Nike, eBay, Lenovo and more. Thus, using this deep experience they create engaging, innovative and high-quality content. With professional scriptwriters, editing and production, video SEO on various media platforms including your website we work to turn your ideas into reality.

Our Services

Some of our key services include:

  • Professional video script copywriting
  • High-quality video production and publication
  • YouTube marketing
  • Video graphic creation
  • Video SEO on both YouTube and your own website
  • Videos for product launch
  • Testimonial videos and much more

Let’s talk, drop us a line from our contact page or on WhatsApp to see how we can work on your Video marketing project or query.

With our team’s professional knowledge and hard work, we deliver authentic content that projects your brand’s unique identity.

So contact us and let’s talk about why video works for marketing and how we can make it work for you.

What is influencer marketing and why does it matter?

“Why do you think influencer marketing doesn’t work ?”

“Does it really work?” This is a common question that pops up every now and then. As you read further you will start to see why influencer marketing might be the most important marketing strategy for brand construction, lead generation and even business development strategy in our strange times?

Influencer marketing: does it really work?

What is influencer marketing and why does it matter?

Influencer marketing companies are the buzzword in today’s social media. When you think of influencer marketing you should begin to pictures brand publicity and celebrity endorsements in your mind’s eye. Influencer driven campaigns care high octane deeply immersive experiences for your audience.

Let’s face it, with influencer marketing, you collaborate with key influencers and leaders in your domain. These influencers who share your brand with a constellation of like-minded people. An ocean of people who trust and follow these influencers very closely. And that doesn’t take into account the fact that influencer marketing helps your ideas reach people on a platform where you can build authentic and trustworthy relationships.

So you’ll be glad to know, you can promote your brand’s philosophies via stories and emotional content.

Better yet, you will be present where your brand is relevant. Look at influencer campaigns as many micro collaborations with people in your domain. Unlike mainstream media or advertising, your product and brand story will find a voice on a platform where people will listen. And as a result, your business starts to grow with customers who are real people that are willing to invest in your brand’s ideas. 

Is influencer marketing effective?

Influencer marketing is very effective and relevant. A successful influencer marketing strategy helps you increase your brand’s exposure, build authority and connect with a new audience in many ways.

In other words, it can prove to be a very effective tool and marketing strategy.

For instance, having an influential industry expert, celebrity or social media personality talking about your brand consistently builds credibility with your audience.

Influencer marketing is nothing new!

Brands have always leveraged on celebrity influence to collaborate their reputation and build credibility amongst the masses. Nothing much has changed. It’s just that audience and viewer trends have been consistently evolving and leaning towards digital content.

“92% of customers trust peer counsels.”

Search Engine Watch suggests that about 92% of customers trust peer recommendations. Therefore, engaging an influential person in your domain is very beneficial to building and retaining your brand.

Moreover, when trusted and established influencers promote your company it builds relationships, emotional attachments and establishes domain authority.

How does influencer marketing help brands?

Influencers are the driving force behind new trends and movements. They constantly expose audiences to new brands, ideas and products.

You may be asking “What are the benefits of influencer marketing?”.

Popular influencers are not only great content creators but also experts in their domains.

Therefore, having your product promoted by popular influencer projects your company as the new hot topic and saviour of the hour. And in addition to that, your product is perceived as an absolute necessity because the influencer has the ability to position it like that. Can you imagine how fantastic that feels?

How to use influencer marketing?

It’s not uncommon for others in your position to be overwhelmed with how influencer marketing strategies work? The whole idea can seem scary and out of control since you are entrusting your carefully crafted brand with a stranger.

There is a delicate balance between retaining brand guideline communications and marrying them with the innovative content creation ideas that influencers create specifically for their audience.

It becomes key to match the right influencers, brands and products with the audience.

More important than that, even with all these benefits, influencer marketing can be a complicated strategy to set up, launch and manage.

Of course, identifying and recruiting the right influencers for you is the first step. More important is that our teams focus on developing strategic step by step workflows. This helps you effectively oversee their content, and craft creatives and communications into a unified process. In addition, we build trustworthy, mutually valuable relations with the influencers as well.

Our Services

Our team works at building tailored campaigns to further your presence. We identify the right audience pool according to your defined goals. Consequently, we create the right content that your audience can’t refuse. We use both macro and micro influencing to judicially make your brand’s presence more dominant.

Our key services include:

  • Effective integration of an accurate influencer marketing strategy.
  • Campaign Analysis.
  • Support from leading influencers in the industry for quality content development.
  • Enhancement of influencer content.
  • Identification and outreach of appropriate influencers.
  • End to end implementation of an influencer marketing program.

Influencer marketing campaigns are the most cost-effective content creation and publishing strategy available in today’s market. The ROIs are fantastic and brands are increasing their influencer campaign budgets consistently.

Let’s talk, drop us a line from our contact page or on WhatsApp to see how we can work on your Influencer marketing project or query.

In conclusion, even though influencer marketing is quite new it still has the potential to build brand affinity and authentic content. We all need to grow and change as the world around us changes. We need to be at our toes and keep up the fluid, ever-changing trends to keep at the top of our game. So, contact us to get guidance on the best way to get your brand to your desired pool of customers.