Video Marketing: why video works for marketing?

Here is something you probably did not know about video marketing.

I’m sure you’ve read stories about how videos went viral, generated thousands of leads in a day. Business boomed and everything turned around overnight after they went live.

Before we go any further, I want to set something straight creating a great video or landing page doesn’t ensure quality organic leads. It is quite the opposite really. You upload your video and you hear our crickets chirping in a vacuum of no views.

Why use video marketing?

We live in a world where good video marketing strategies can lead to a massive increase in business. In other words, video marketing is a simple way to get the core of your ideas and brand to reach thousands of people with diverse backgrounds. Let’s face it, most people today would prefer to watch a two-minute video than read about something. Because people today don’t have time. Therefore, if you want to make sure that your ideas reach your desired audience most effectively then the easiest way to do that is through video marketing.

Why is Video Marketing so effective?

Why does video work for marketing? So you’ll be glad to know that customers are much more likely to click on a video. Your customers would want to watch the story of your brand than to click on a page to read more. And the proof of that lies in the fact that YouTube is the second most popular search engine after Google. Moreover, Google itself in its search results is more likely to show a video as its top result than a traditional web page.

A word of caution!
While YouTube is a great free and state of the art to share your videos, it is the very worst at organically reaching your customers.

As you may already be familiar, videos tell a story that can captivate the busiest of your audiences.

If you want people to buy your product you need to make it a part of their environment and the simplest way to do that is through an engaging video.

Incredible isn’t it? How a good two-minute video can get the attention of even a skimmer? But to do that you need compelling video marketing strategies.

Because in reality. reading an entire web page or an information page not only takes time but patience which your customers might not have.

However, with an explanatory video, you can do the same thing in under two minutes with the help of an engaging story. Above all, video marketing benefits your organic traffic in a much more efficient manner than an information page.

How we provide good Video Marketing strategies

The rising popularity of media is why video works for marketing. In other words, it is a lucrative tool that you can use to tell your brand’s story in a way that would resonate with a large, diverse audience.

Therefore, Web Interactive Films brings your vision in the hearts of daily surfing population with high-quality corporate films. And in addition to that, we make web commercials that make your brand philosophies have just the right emotional pull.

Our team has worked with top brands like Nike, eBay, Lenovo and more. Thus, using this deep experience they create engaging, innovative and high-quality content. With professional scriptwriters, editing and production, video SEO on various media platforms including your website we work to turn your ideas into reality.

Our Services

Some of our key services include:

  • Professional video script copywriting
  • High-quality video production and publication
  • YouTube marketing
  • Video graphic creation
  • Video SEO on both YouTube and your own website
  • Videos for product launch
  • Testimonial videos and much more

Let’s talk, drop us a line from our contact page or on WhatsApp to see how we can work on your Video marketing project or query.

With our team’s professional knowledge and hard work, we deliver authentic content that projects your brand’s unique identity.

So contact us and let’s talk about why video works for marketing and how we can make it work for you.

Mobile App Development Company

Mobile App Development: Do you have an innovative idea that will change the world? You may be saying “I have an app idea, but how do I realise it?”

Where do you get started? At Web Interactive Films we craft out of the box app accelerators and a scientific approach to application designing and mobile app development.

Where is mobile application development?

In recent years mobile apps and their development have become a doorway into our digital self. This has made mobile app development one of the fastest growing industries of today’s time. Which is shown in the survey numbers of Statista which suggests that consumers downloaded 178 billion apps in 2017. Therefore, it is a useful tool to make your vision just a click away from reaching millions of people.

Is mobile application development important?

Since mobile apps are how people now access online content, a mobile app can give you a growing platform to turn your ideas into a digital reality. And mobile app development can make that happen in a seamless process and make your vision a reality on a platform that has the ability to reach and affect thousands of people.

Can I create my own app?

Looking for a mobile app development company?

Or turn your ideas into digital reality?

Then look no further because here’s some good news for you. Through mobile app development, you can do that and much more.

Since the best way for solutions to reach and help people is to develop an interactive experience through mobile apps. 90% smartphone users download a number of apps for entertainment, shopping and productive work. (Statista)

Hence the mobile app development lifecycle is nowhere near its end. And with our mobile app development services, you can build your own app.

Users spent 87% of their time on mobile apps and just 13% on the web.


Is making an app worth it?

Android and iOS platforms host a lot of apps for various brands which is due to the fact that most users today spend much more time on apps than on the web. As suggested by ComScore’s numbers that say that users spent 87% of their time on mobile apps and just 13% on the web. Paint a smile on your face, you’re on the right path, making an app is definitely worth it.

Therefore, while your website creates awareness, a mobile app creates the sale.

So yeah making an app is definitely worth it. I can’t stress this enough on how easy it is to put your tech in the hands of millions of users.

However, this also means tough competition in building a loyal customer base. Therefore, you want your app to be easily navigable with fast responsive services and one that encourages user engagement because for your customer to invest in your ideas you need them to be comfortable with it first.

How do I start my own app?

That’s what we are here for.

Our mobile app development services make your app the most effective for generating increasing customer base and seamless scheduling with a potent UX design, supple development strategies and a wide array of advanced app development services.

What do you need to have a successful mobile application development?

A successful app would be one that encourages user engagement, has sleek UI designs that are aesthetically pleasing and has responsive services. Hence our proficient app developers work diligently to provide feature-rich custom hybrid and native iOS and Android mobile apps. In addition to that, we use intricately crafted designs and cutting-edge technology.

What are mobile application development platforms?

Or what platforms do we work on? Well you don’t have to worry about being left behind

From Android and IOS app development to cloud-based application our team develops applications for various platforms. Moreover, we use creative expressive designs, efficient and strategic planning and effective app solutions.

In addition to that, we create an app for the latest versions of iOS and Android, iPhone, apple watches, iPad using futuristic technologies.

Technologies and app development tools:

  • Objective C
  • Swift
  • Java/J2ME
  • Gradle
  • HTML5
  • Ionic.

Hybrid technologies we use to develop mobile apps:

  • Apache Cordova
  • Node.js
  • Eclipse IDEt
  • XCode (Mac)
  • Genymotion (optional)
  • HTML, CSS, & Javascript

Our services include:

  • App prototyping and strategy
  • Full-stack mobile development services
  • Cross-platform mobile app development solutions
  • Cloud mobility
  • Cost-effective strategies for productive growth
  • Application maintenance services

In conclusion, the only way to stay in the game is to roll with the fast-changing technological trends of the era. Mobile apps happen to be that trend, so contact us and have your mobile app developed by a team that will give your brand the technological upper hand that it needs.

Let’s talk, drop us a line from our contact page or on WhatsApp to discuss your ideas and make them a reality with the help of our mobile app development company.

UI/UX Design Services: an interactive experience

Wouldn’t be great if every single user that visits your application intuitively knew to find their way around. Get what they wanted without wasting time. Enjoyed their experience. And returned back again. Even more, the experience was so seamless that they told their friends and colleagues about your innovation?

What do UX and UI actually mean?

“UI/UX is about engagement”

Jesse James Garret

UI/UX design services can now help you bridge the gap between digital and real-world experience. As Jesse James Garret, a famous designer, says “UI/UX is about engagement”.

User Interface and User Experience is an art of carefully planning a road map of tasks by considering all possible user scenarios.

It’s not about a specific product, app or website. It is about what happens before, during and after a human interaction has occurred. Also, the good design ensures a simple, engaging interaction which is how you make an impression on your customer.

Importance of UI and UX Design

Companies that focus on UX/UI design in application development create better solutions, loyal customer base and improving returns. This is showed by various industry surveys that show that every dollar spent on UX brings $2 to $100 in return.

You may be thinking, what is the importance of user interface design in software engineering?

Here’s the answer:

The success of most software products is defined by their design. As we saw when Microsoft’s Zune, a portable mp3 player to compete with the iPod, failed. This happened largely because of its complex interface which even though features rich could not compete with the simplicity of the iPod.

This opens up the door to understanding the importance of user interface design.

What does a UI/UX design mean for you?

A UI/UX is a design interface that is like your personality. Consequently, you want it to be appeasing and interactive which would make your customer comfortable and confident in your brand. Since through your software product, you are essentially trying to convince someone to invest their hard earned money in your products; you need to make sure that the interaction between your software product and your customer is as interactive and simple as possible.

Frictionless UX design could increase customer conversion rates up to 400%.


Interactions People remember

A customer will not ignore your product if your UI/UX design doesn’t ignore them. And the findings from Forester research suggest just that. It shows that a properly conceived, frictionless UX design could potentially increase customer conversion rates up to 400%.

Therefore, how you represent your product is as important as its quality. Which is why having aesthetically pleasing and interactive UI/UX designs is important. So, you want your UI/UX design service provider to be someone who can take your ideas and portray it with a perfect balance of technology and creative outlook that is tailored to the needs of your customers.

What does UI UX designer do?

Firstly, we as a UI/UX design service providers work tirelessly to create sleek, authentic designs that cater to your customer’s expectations. Moreover, we implement the latest technological trends that are also easy to navigate in our designs.

Secondly, our team craft innovative designs to produce a coherent and appealing effect on a constellation of the right audience.

In addition to that, we curate software products that are uncomplicated that produces a high rate of client conversion on your online platform.

  • Target audience user persona
  • User and task flow diagrams
  • Navigation card sorting
  • Audience journey map
  • Prototypes
  • User testing
  • Wireframe design
  • Pixel perfect designs
  • Interactive high fidelity designs
  • Usability and analytics reports

Some of our key services include:

  • UX strategy and design
  • Tactical design consulting
  • Mobile app design
  • Web design services
  • Responsive website design.

Moreover, We make designs to incorporate end-user needs and create unique pattern designs in accordance to the context of the use. Our team strives to create designs that make your product engaging and easy to use.

In conclusion, everybody wants a compliant, interactive space. That is what customers today want and that is what our team strives to provide. So contact us and let’s talk about how to make your ideas meet your goals. Let’s create something that people will use and remember.

Let’s talk, drop us a line from our contact page or on WhatsApp to see how our UI/UX design services can help your project or query.