What type of camera is best for corporate video?

While I was shooting time-lapse video in the city of Kuala Lumpur, Malaysia, I received a message from a friend asking “what is the best corporate video camera?”.

My money is on the new Blackmagic Pocket Cinema Camera 4K. The features that seal the deal for me are the cinematic footage, mini XLR input, max ISO of 25600 for low light, timelapse mode, dual card recording, and improved battery life. In this article, I’ll tell you why I think this camera is best for corporate videos and what features are most imperative for producing corporate videos.

As a corporate filmmaker, it is difficult and overwhelming to be up to date on all the corporate video cameras that enter the market every single day. Moreover, with the influx of YouTube videos and reviews, it can be even more confusing and misleading for cinematographers. This happens to the best of us.

What are Corporate Videos?

Corporate videos are videos that are commissioned by corporate companies. They are usually non-advertisement videos. They are created to communicate information from the management to their audience. The audience could be their employees, investors, customers or clients. Anyone they want to talk to. Corporate videos are a lot like documentaries but they differ in one aspect. Corporate videos, unlike documentaries, have a stronger marketing agenda. Corporate videos usually do not have a neutral narrative like a news piece or video journalism.

What are different types of Corporate Video Shoots?

In this article when we talk about corporate video shoots, we are considering live action corporate videos. Of course, corporate videos require animation and graphics in post-production, but for the context of this article, we are focused on cameras, we will be considering live-action footage recorded on corporate video cameras.
There are different types of corporate videos. The videos depend on the type of production, narrative, and the corporate communication goal.

Let’s break them down into the most common types of Corporate Video Productions: The corporate marketing videos, explainer videos, and training video.

When it comes to corporate videos, especially, videos meant for marketing or training, the narrative and production is similar. Typically, there is a location, product, service or skilled resource team that needs to be featured in the video. The management sells these features to their target audience through the corporate video. When it comes to explainer videos or training videos, the videos focus a little more on understanding the product or service features better. The narrative is told from the perspective of the end user.

The videos might include shots of the location, service, or a product. The corporate video might include interviews from industry experts or leadership and employees. This footage is generally divided into two categories: First is the interviews and the second is the b-roll. The b-roll is the supporting footage that confirms what the interviewee is saying. For example, if the HR personal says “We have an excellent HR department” during the interview, the b-roll footage might be a shot showcasing some of the HR employees working with smiling faces.

Technical specifications for corporate video cameras.

Especially, when it comes to crafting corporate videos for marketing and training purposes we want to focus on the following technical specifications.

Dynamic range and codecs.

What is “dynamic range”?

Dynamic range in a camera is the range or difference between the darkest and the lightest tones in the footage. Larger the number, better the dynamic range. Sometimes, the sky looks completely white and pale coloured in a scene. During colour grading in post-production, we decrease the exposure in the highlights to bring some blues in. If the dynamic range of the camera is not that great or the codec sucks, you will start to see banding in the highlights, details in that colour range are lost. You will notice bands of different coloured blues in the skies.

The footage starts to break when you try to grade the colours. In other words, when the footage is of good quality, the footage is easy to colour grade. This makes it easy to match different scenes. You see more detail in the footage. This is important because during a corporate film you might be shooting outdoors and indoors with different lighting. Video codecs or formats are also key. Having a good codec with a high bitrate means that you will have more information in each pixel on your video footage. The result is better quality video. Most of the latest smartphones shoot in 4K, but if you look at the footage you might notice that there’s something a little off with it. It doesn’t look cinematic like a movie. The picture isn’t sharp and detailed in some areas. Same with webcams. This is because the footage to start with is quite bad and the in-camera software sharpens the footage and softens skin tones to make it more usable.

In-camera Audio.

Audio is the next most important feature of the corporate video camera. Good audio quality can make a huge difference in your overall production of a corporate video. High quality audio contributes to the corporate video production being perceived as world class. Having XLR input or 3 pin audio input is imperative for good audio. The third pin provides a ground and protects the signal from noise. Having this feature built into your camera saves a lot of time during production. It also brings down costs. You don’t need an additional resource to manage the sound engineering on set. if you do not record audio directly into your video camera, you will need to record the audio separately on an audio recording device. The audio from the record device is then synchronised to the sound to the camera in post-production. That does seem like a lot of extra work and it sure is.

Form factor and camera size.

When shooting a corporate video, many a time, the shoot could be in a small space. Like a small meeting room, a small photocopy room or even a server room without much space to work around the servers. Having a camera that takes less space is advantages in these situations. Since most corporate locations are not designed like TV at, planting lights, stands and tripods become a challenge for some scenes. Also, some shots require the camera to be stabilised on a gimbal. Having a lighter camera is easy to balance on a gimbal and do shots while walking or tracking movements.

Timelapse and hyper-lapse mode.

Although time lapse and hyper-lapse shots seem to be a trend in corporate videos. These shots also have a narrative meaning. It’s a great way to express a fast-paced world, time running by and the sheer movement of people and information. Having a camera that has functions to record time lapses and hyper lapses help nail these shots.

Corporate video cameras for event videos.

Corporate event videos also have a narrative. But the focus is more on the chronology of events and sequence of what happens for the day or evening. The aim here is to not miss anything great. The camera should be able to record footage for long durations, continuously, so that no part of the event is missed. When it comes to corporate event videos, we want to shortlist a corporate video camera that has a good battery life and can record video on SD cards that are inexpensive. Next, if the corporate video camera is able to record footage on multiple cards continuously, life does get a lot easier.

Web conferences, streaming videos, and live videos.

When quality is not a priority, a webcam or even a smartphone can get this job done. for a more professional set up, however, a corporate event video camera can be used to capture the footage and streamed through a live mixer. It’s imperative for the corporate video camera to have the needed input and output sockets for audio and video.

Which corporate video camera is best for each type of corporate video shoot?

It’s not always about which camera, but it also depends on the professional and experience of the cinematographer using the camera. Which camera is the cinematographer most comfortable or familiar with? How is the camera’s ergonomics?

What corporate video cameras do professionals use?

The Sony PMW 300 is a good corporate video camera. It’s a successor to the popular Sony EX3 which had been my goto standard for documentary and television productions. The PMW 300 has all the necessary bells and whistles. It shoots in 4K and has a 10-bit output. the only downside is the small half inch sensor. Getting shots with shallow depth of field could be a challenge. But most experienced cinematographers don’t rely on this feature. The usually capture shallow depth of field by shooting from a distance and zooming in. This corporate video camera is great for shooting events, interviews and b-roll shorts for corporate videos. The Panasonic alternative is the Panasonic DVX 200.

Slow motion corporate video cameras.

Slow motion shots look cinematic. They’re really cool shots to introduce a team or show a character walking into a scene. If you’re looking at slow motion and using a high-speed camera, you could consider the Sony FS5 or Sony FS7. They come in at a much higher price point though and might not be feasible for the average corporate video package.

Black Magic Pocket Cinema Camera 4K.

Most corporate videos, however are edited down to a duration of 2 to 3 minutes. in this scenario, the Blackmagic Pocket Cinema camera has placed itself at the pinnacle. Why? The footage looks cinematic. It’s out of this world. Corporates are now making movies. With 4k, awesome dynamic range, raw format, and mini XLR input, the camera is a beast. Not to mention slow motion at full HD resolution and a time-lapse mode.

Canon c300 had hit a sweet spot for years but it doesn’t match the new 4K BMPCC. The Canon cameras are dated and their equivalent successors are at least three to four times more expensive.

Should I shoot corporate video in 4K?

For most use cases 4k video resolution is unnecessary. 4K is overkill for corporate videos.

If you were wondering, what is 4K resolution?

4K resolution is the horizontal resolution of video in pixels that is close to 4000 pixels. But the term 4K comes from four times the full HD resolution or it could be twice the line resolution. the resolution of the 4k video is 3840 x 2160 pixels or 4096 x 2160 pixels.

There are a ton of cameras including your smartphone camera that offers 4K resolution. Why invest in the bulky expensive corporate video cameras then? You get what you pay for. Don’t fall for the fake marketing. With commercial phones and cameras in the market, consumers are misled. Most of the smartphone camera ads and promises make me laugh. The fancy marketing is never really true. The footage on smartphones and point and shoot camera are upscaled from a lower resolution to fit 4K. These cheaper cameras have tiny sensors. You could imagine the size of the sensor on your smartphone, just by looking at the size of your smrtphone lens. The camera sensor is going to be a lot smaller. The smaller camera sensors gather less light and fewer details compared to larger ones. This means less digital information per pixel. The inbuilt software of the camera processes the footage and digitally enhances the signals to make the video look presentable. This is why you might notice that DSLR and smartphone camera footage look a little murky compared to broadcast and cinema cameras. The cheaper cameras have sharp edges but go soft on the skin tones. There is not much detail in the footage. The dynamic range sucks. This makes it very difficult to colour grade the footage. It’s also difficult to match the colours of footage from different scenes, cameras, and lighting.

What are the disadvantages of shooting in 4k?

Obviously, shooting in 4K resolution is going to take more time and more storage space. The workflow is more expensive. For an end user, which are corporates, most corporate systems and laptops can’t play back 4K videos. Their company streaming platform content is also consumed at lower resolutions and bandwidths.

There are some advantages of using 4K. Shooting at a high resolution is great for cropping in and adjusting frame in post-production. the other use for 4K is that you could use one camera to record a corporate event video. In post-production, the editor could zoom in and make it another camera view of you when you downscale the footage to HD. For example, you could use a wide shot and crop it in to get a closeup because the 4k footage will have that detail. Another use for 4K would be if you are planning an advertisement, like a recruitment commercial. When you want to create a corporate video advertisement and if the video is to be published on large LED screens at an event or in a local cinema, having the large 4K format would meet local cinema standards and specifications. For most scenarios in corporate video productions, you do not need 4K.

4K cameras are more expensive and it is also more expensive to edit 4K footage since you need faster computers.

Should I shoot in camera raw or prores 422 videos?

The short answer, not really. Unless you are shooting a documentary production that has a requirement of a 422 raw specification, you don’t have to be bothered about this uncompressed format for corporate videos. There are times when you might want to shoot in raw. Say you’re shooting outdoors and in difficult lighting conditions. You could take advantage of the raw format to colour grade your footage in post. The extra information in the highlights and shadows can help decrease exposures in the bright areas and brighten up the underexposed areas to make your footage more usable. I find this highly useful while shooting footage outdoors or in natural light.

What’s so great about the Blackmagic Pocket Cinema Camera 4K for Corporate video production?

When it comes to corporate video productions and you are cherry picking a corporate video camera, we have to consider multiple factors carefully. Sadly, there isn’t one camera that gives you everything. It’s always a compromise. For me, the Blackmagic pocket cinema camera has the best of all worlds. it checks most of the boxes for corporate video productions. The most important feature for me is that cinematic look. The camera sports footage that could be compared to a RED or an ARRI camera. While making a corporate video cinematic looking footage in your corporate video message would set you apart from other low budget videos. You know the ones that are shot on DSLR. The films that are shaky (like the Blair witch project), underexposed, and look cheap and digital. Having cinematic looking footage gives a rich film feel to the entire production. As a corporate video filmmaker my aim is to get more cinematic and world class on every video production. The video on the BMPCC doesn’t look cheap. No sir, it looks cinematic and is movie quality. Having the MFT lens mount along with the metabones adaptor, gives an additional stop of light and can be used with different canon lenses. There are problems with vignetting. I must add but when you shoot in 4k the edges could be cropped out. This makes the camera body very versatile as a corporate video camera. It gives you more out of an ordinary lens. The autofocus and push to focus speeds are not bad by any standards. The camera supports lowlight and high speed recording. And now, having the mini XLR input for audio completes the circle. Audio is taken care of as well. this camera is packing a lot. A lot more than most cinematographers can bargain for.

Which corporate video camera do you recommend? What do you think about shooting in 4k? Do you have any questions regarding corporate video productions?

Let me know in the comments below.

Explainer Video Malaysia

Let’s talk animated explainer video. Of course, you have heard about video statistics, animation and content marketing. It’s all over every the internet. Malaysian blogs and websites can’t stop giving you enough advice on explainer videos for your business.

Corporate Explainer Video Showreel

Does your “Product and Service” require an “Animated Explainer Video Company?”

Do you want to multiply your business with professional video production?
Leave us a message below:

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We will send you about 3 to 4 questions by email. Just the basics about who is your target audience, quality and your

Today, if you are looking for a proven explainer video production company in Malaysia, consider the following.  Produce your video explainer for your website rather than a viral advertisement.  More details in the infographic below:

Explainer video statistics from the infographic above:

explainer video

1. Use Animated Explainer Video to lure visitors to your website

Using explainer videos in your content marketing strategy in 2018 is the most preferred media format. It has also witnessed the highest growth rate in consumption compared to other media.

Explainer Video

Mark’s Take

Most blogs might tell you that your business is doomed without an explainer video. That’s not completely true. You could get by with nicely designed presentations and clever infographics. If you’re creating an animated explainer video, produce a high-quality video. Create the best explainer video within your budget. Developing a cheap or templatised video with library images, can be detrimental to your brand; Why? Because it projects a negative perception of your products and business to your viewers. It increases the bounce rate. Viewres have seen similar graphics and videos and assume that it’s the same thing.

2. Transform Visitors to leads with website videos.

By adding a video to your website, you will notice that audience retention increases. Bounce rates on your sites reduce. This is a very important metric to rank higher on search results for your website. The more time that a visitor spends on your site, the more likely is he to make a purchase. When it comes to online leads, the sales process is a lot easier. Unlike cold calling you aren’t talking to people who might not be interested in your business at that point of time. The leads are very relevant and can be considered to be high-quality leads. Also. when you’re in sales, there’s a huge difference when someone calls you for a service or product compared to you calling them out of the blue and pitching your features and benefits to them.

During this cycle of inbound marketing. Typical visitors have already gone through the business information on a high level. At this stage, they are now looking to evaluate the pros and cons of your product or service and also compare them with offers from your competitors. When they consume a video on your website they are looking to consume information in detail. They are looking to match and relate to their own requirements. Your website video will explain how your service or product works and uniquely helps them, unlike the competition. This will help your viewers decide to sign up with you or ask for a custom inquiry .

3. Converting Leads to Paying Clients

Sales expos, one on one meetings and conferences.

Sales meetings and tasks seem to be less like the simple yellow brick road and more like a crystal maze these days. Online campaigns can create a whole network of avenues. Many businesses seem to recognise the value of sales leads. However, funneling these leads into paying customers and clients is a daunting process in itself. There are so many levels in the funnel. The ROI of a typical online marketing campaign can be pretty steep. Some of them might not even be worthwhile paths to pursue.

Amp up your content marketing game with explainer videos.

With explainer videos, the education part of the sales process is already taken care of. Interested customers that understand your offerings connect with you. This makes the sales process a whole lot easier and interesting. You’re closing sales with interested parties. How does it work for you?

Well, explainer video marketing has turned out to deliver the highest ROI compared to other media formats in terms of marketing strategies. With explainer videos, you don’t have to worry about separating your leads to find the highest quality leads out first.

Emotions and Video Marketing

Explainer videos use character animations. The characters and their backstories are carefully crafted to connect with your target audience. They story emotionally reflects the pain points and challenges of your customers. Moreover, the story and journey of our character overcoming these challenges help develop an emotional bond between your brand and your viewers.

Educate your viewers with Explainer Videos

93% of business’s who have used explainer videos in their content marketing strategy believe that videos have helped viewers understand their product or service.

Videos explain complex problems, they show product and app demos. It’s a virtual way of experiencing a solution. This takes things to the “next level” for potential customers who are thinking “How is this product going to make my life easy?” or “Can I use this product in an unconventional way?”. Can you see how different the experience is compared to other forms of media?

With explainer videos, you don’t have to worry about separating your leads to find the highest quality leads out first. As we looked at earlier, your leads are already educated, they have gone through the sales funnel to understand your business, they have evaluated your services by comparing them with your competitors too. The leads you receive most likely turn into paying customers.

4. Let your clients promote your business

54% of senior executives share work related videos with colleagues weekly (TubularInsights).

“Video” is an extremely shareable media format. In 2017 it’s easy to share videos on Whatsapp, Facebook or even email. A light-hearted explainer video becomes a very interesting way to share information with like-minded friends and colleagues.

Explainer VideoMark’s Take
A major part of my work comes from “word of mouth”. People love working with us. The videos show positive results, increase sales and business. Our clients are overjoyed!

What happens next? They tell their friends…

After years of working in the creative industry I have realised that the highest priority for any business should be to give their clients a postitive experience. It isn’t about the video, the creativity or even the awards. It’s ALL about builiding good lasting relationships. Friends who connect you with their friends.

Carefully breaking down your video communication is one part of it. We carefully craft out interesting introductions. This makes it easier for viewers to stick on to the video for just a little bit longer…

The process is to develop characters and situations that highlight critical pain points of your viewers. This allows your viewers to emotionally empathise with your brand. They ask questions like How will this app make my life easier? Moreover, will it save me more time? For me, that means I can play with my little boy every evening.

The mighty call to action…

And where does this all lead up to? The call to action. Sign up, Buy Now or even know more…

How can we help?

Send us a message:

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Corporate Video Storyboard

Most businesses know better to create a corporate video storyboard before commissioning any video productions. Logically it saves you the expense of not knowing what you might be signing up for. A storyboard also provides a clearer picture of the budget and timelines for video production as well.

However! A storyboard needs to be usable. It needs to be close to the end-result-envisioned-product. Shopping for random storyboards from different vendors could just be a waste of time.

What goes into a storyboard?

Let’s look at what goes into creating an effective storyboard for corporate videos. We’ll dive into a journey of what effort needs to go in before we sink our teeth deep into the storyboard phase. This article describes the professional approach and step by step tasks that are usually missed out before one develops a storyboard.

How to craft a striking corporate video storyboard?

The preliminary work to sorting out a corporate video storyboard could be broken down into three main steps:

  1. Commission a corporate video production budget
  2. Craft the right story for your corporate audience
  3. Break down the story into a storyboard

To understand the corporate video production process of developing a storyboard, let’s quickly understand how storytelling paints a direction in the preliminary phase of the corporate video production.

#1 Corporate Video Production Budgets

When it comes to corporate video production, budgets play a crucial role in the overall quality of the video production. You might have competitors with deeper pockets or competitors with an influx of funding. It’s not easy to compete with the competition. And it’s not always possible to justify costs at short notice within an organisation as well. When Celebrity talents, fantastic locations or CGI are not on the cards, we often have to rely on some of the basics: Storytelling and emotion!

Low budget video production

Meanwhile, the underlying abdication is to also not cheap out on corporate video production. A bad quality or extremely low budget production could be detrimental to your brand. Negative publicity is always negative publicity. It’s more evident ever that bad communication messages can destroy a brand overnight or in a matter of minutes. Creating low-quality productions can cause massive damage to a brand in the short term and long term. This could turn out to be very expensive. To change the mindsets of the audience after they see the brand in a negative way is not an easy or inexpensive exercise.

What’s a good or reasonable budget for your video production?

Although no one wants to pay too much, setting a very low budget for a campaign could be just a waste of money. Many times we’re better off holding back till we have a suitable budget. Just like you would watch a movie and wished they hadn’t cheaped out on a certain section that spoilt the experience for you as a viewer.

Corporate Video Production Budget’s need to be determined by the following three components in order of their priority:

A. Return On Investment:

How soon will you be able to recover your investment into the video campaign? Typically a video lifetime could even go up to 5 years as seen by some major brands running the same TVC’s forever. However, 18 months is the maximum viable period to see your return on investment through video campaigns. The budget must include publishing and ad spends as well.

B. Branding:

The video production and ad spots need to be on par with the brand image. Having a video in the same space or production value of your competitors might be an ideal way to plan a budget. Remember, your competitors have already done a lot of market research and might have more experience in this space. So emulating their campaigns could save you a lot of money. We don’t really have to learn everything from scratch. Leveraging on market trends and competitor strategies is a clever way not to be left behind.

C. Telling your story right:

The story should also be considered an important component to determining a corporate video production budget. It’s about doing justice to the story. Sometimes, the story demands that it be shot in a certain location, in a certain camera/lens with certain talents.

When we shave corners, it shows. The reason why we put so much emphasis on the story is that our viewers today have seen almost everything. And they are exposed to so much noise on the airwaves that they can immediately tell if something is going to be worth consuming.

Determining the video production budget:

Considering these three elements, a budget can be determined. This will affect the quality of production and days of the shoot as well. Balancing all these components of production costs, editing, sound engineering, voice-overs and animations is crucial to the successful completion of a project.

One of the most common pitfalls when it comes to corporate video production is “being too verbose”. The fundamental pillar of telling a story is “show, don’t tell”. Too many interviews, non-stop voice-overs telling things rather than having the audience explore a story for them self is storytelling suicide. Might as well hand over pamphlets.

#2 Corporate Video Storytelling!

People have been telling stories to capture their audiences for tens of thousands of years. Video and presentations are relatively a very new medium when compared to storytelling from our ancient cave-man days.

Here are some  quick steps to craft a great story for your corporate video production:

i) Establishes characters that resonate with the sentiments of your audience,

ii) Connect with your audience on an emotional level and

ii) Transport your viewers on an epic journey with the three-act narrative structure.

Little nuances create a far better experience for viewers. They simply add a positive perception towards the brand. That is all you need.

The Right Corporate Emotions

Circling back to emotions. Just because emotions make videos more sticky, it doesn’t mean that every emotion under the Sun will fit in with your corporate theme or brand. We want to be careful about using emotions. And extremely careful in measuring the right balance of handpicked emotions as ingredients to our script.

High tension drama, emotion, and humour are not always suitable for the corporate audience. Many times these emotions will take away from the main communication, distract and confuse the audience. The video will not be remembered for the right reasons. It’s like slapping on a ketchup sticker to a bottle of salsa. Instead, consider emotions like motivation, commendation, trust, and empathy rather than too much of humour and drama. Sometimes, over the top humour tends to work negatively and depletes the perception of trust and faith in the brand. We want to go for the confident and feel good vibe instead.

When it comes to corporate videos we also need to be wary of not going with the “too commercial” approach. Missing out on the opportunity of using relatability in your communication is just too much of a risk while producing a video in 2018. Use emotions that imbibe your corporate culture.

Emotions like perseverance, teamwork, motivation, confidence can enhance the journey of our corporate story. Meanwhile, emotions like humour, etc can be played down since the main communication of most corporate videos are confidence, competence and to establish trust.

Emotions and Empathy [Case Study]

emotion travel documentary video

Our team asked over 600 people from the corporate and technology industry to watch three videos along with a PDF format case study.

Testers were from middle management to senior leadership from multinational corporate companies. They watched these videos on various devices: desktops, projectors, smartphones, and tabs. Over 90% of them preferred to consume a video format.

Most of the industry people admitted to consuming video rather than text too. We all know this is true, we’ve seen the stats.

But here’s what was extremely striking about the study…

Almost all these technocrats preferred the one video that had emotions and a strong story character. Even though this video was close to 8 minutes long, twice as long as the other two videos we had shared.

So truly, filmmaking and story-telling aren’t dead!

Narrative structure to develop a corporate video storyboard

Corporate videos are very similarly structured to documentary filmmaking. Except that the management has a stronger propaganda or vision to communicate to its audience, partners or stakeholders. It isn’t necessary to tell the story from all dimensions or points of view.

The narrative structure for a corporate video storyboard could be broken down into three components:

  1. Narration: Although in filmmaking the narration is perceived as a God-like character, in documentary filmmaking the voice over is used to tell “truths”. It’s persuasive to have a male British voice to bring attention to the fact. Corporate videos also use voice-over narrations to stitch a story together. Although it’s alright to do so, it does imply that the story is weak and doesn’t come together or flow well. A story should be able to take the audience on a journey without the voice over.
  2. Documentation: Seeing is more powerful than just telling. When we show or document the script by the dramatisation of characters our viewers are able to better connect to the ideas of the leadership. Documentation could also be the re-creation of a past event or a typical event.
  3. Expert Interviews: Reinforcing trust through expert comments and interviews is crucial to connect and have your audience believe in what you’re saying. When two or three witnesses collaborate on some thoughts it’s easier for a viewer to trust the message and consume it in a positive light.

So far we’ve looked at portioning a budget, creating a story and the narrative structure for a corporate video production storyboard. Now let’s look at the process.

Understanding your audience and publishing

I couldn’t emphasise more on this step. Before jumping into the deep-end of creating a storyboard it’s practically useless if you don’t understand who you are writing for? If you haven’t paid attention to understanding your audience or how and where this video is going to be used, it’s surely going to be a story of “back to the drawing board”.

At this stage you want to understand clearly:

  1. Who is our primary target audience? Develop a persona for the audience. Ex: 26-year-old male from Kuala Lumpur named John who works in a finance firm and earns RM 60000 per annum. Understanding your audience better will determine the location, environment and relatable characters for your script.
  2. How is this video going to reach John? Will this video be played at an expo? Is the video going to be broadcast on YouTube? LinkedIn? Instagram? Which social platform is best? These important questions will determine the duration of the video and the number of scenes. It will determine the framing, size of text titles or captions to be used.

As you can see, understanding your viewers and where you’re going to meet with them is crucial to develop an effective script that will connect well with your audience.

#3 Corporate Video Storyboard Process: What goes into developing a storyboard exactly?

The Written Edit

Once we’ve got the basic idea of the story it’s put down in a brief form called the written edit. The story can then be discussed with the team and stakeholders. This is the phase where we can see if the story has all the elements that connect with the brand and marketing agenda of the final video production. It’s a good place to recommend changes and compare with what the competition is doing.


On finalisation of the written edit. The story is then broken down into scenes, dialogues and narration in a spreadsheet format.


Finally, it’s time to translate the important scenes to a storyboard.

  1.  Storyboard Template: When we develop a storyboard we first create a template that has a 16:9 ratio or 1:1 ratio depending on where the video is going to be published.
  2. Story Sketch: The main scenes or different scenes are sketched onto the storyboard. At a preliminary stage, we don’t need to go back and forth repeating the same scene for every dialogue or cut. We don’t really need to visualise the entire final editing. As long as we cover the different scenes to be shot and the story progresses clearly we’re in the clear.
  3. Add the script, notes and dialogues to each scene or sections of the storyboard.

Corporate Video Production

We’ve created an in-depth guide to understanding all the nuances of creating an iconic corporate video production. The article is very informative whether you’re just planning out a corporate video production for the first time or if you’ve had the experience of annually developing corporate videos.