What type of camera is best for corporate video?

While I was shooting time-lapse video in the city of Kuala Lumpur, Malaysia, I received a message from a friend asking “what is the best corporate video camera?”.

My money is on the new Blackmagic Pocket Cinema Camera 4K. The features that seal the deal for me are the cinematic footage, mini XLR input, max ISO of 25600 for low light, timelapse mode, dual card recording, and improved battery life. In this article, I’ll tell you why I think this camera is best for corporate videos and what features are most imperative for producing corporate videos.

As a corporate filmmaker, it is difficult and overwhelming to be up to date on all the corporate video cameras that enter the market every single day. Moreover, with the influx of YouTube videos and reviews, it can be even more confusing and misleading for cinematographers. This happens to the best of us.

What are Corporate Videos?

Corporate videos are videos that are commissioned by corporate companies. They are usually non-advertisement videos. They are created to communicate information from the management to their audience. The audience could be their employees, investors, customers or clients. Anyone they want to talk to. Corporate videos are a lot like documentaries but they differ in one aspect. Corporate videos, unlike documentaries, have a stronger marketing agenda. Corporate videos usually do not have a neutral narrative like a news piece or video journalism.

What are different types of Corporate Video Shoots?

In this article when we talk about corporate video shoots, we are considering live action corporate videos. Of course, corporate videos require animation and graphics in post-production, but for the context of this article, we are focused on cameras, we will be considering live-action footage recorded on corporate video cameras.
There are different types of corporate videos. The videos depend on the type of production, narrative, and the corporate communication goal.

Let’s break them down into the most common types of Corporate Video Productions: The corporate marketing videos, explainer videos, and training video.

When it comes to corporate videos, especially, videos meant for marketing or training, the narrative and production is similar. Typically, there is a location, product, service or skilled resource team that needs to be featured in the video. The management sells these features to their target audience through the corporate video. When it comes to explainer videos or training videos, the videos focus a little more on understanding the product or service features better. The narrative is told from the perspective of the end user.

The videos might include shots of the location, service, or a product. The corporate video might include interviews from industry experts or leadership and employees. This footage is generally divided into two categories: First is the interviews and the second is the b-roll. The b-roll is the supporting footage that confirms what the interviewee is saying. For example, if the HR personal says “We have an excellent HR department” during the interview, the b-roll footage might be a shot showcasing some of the HR employees working with smiling faces.

Technical specifications for corporate video cameras.

Especially, when it comes to crafting corporate videos for marketing and training purposes we want to focus on the following technical specifications.

Dynamic range and codecs.

What is “dynamic range”?

Dynamic range in a camera is the range or difference between the darkest and the lightest tones in the footage. Larger the number, better the dynamic range. Sometimes, the sky looks completely white and pale coloured in a scene. During colour grading in post-production, we decrease the exposure in the highlights to bring some blues in. If the dynamic range of the camera is not that great or the codec sucks, you will start to see banding in the highlights, details in that colour range are lost. You will notice bands of different coloured blues in the skies.

The footage starts to break when you try to grade the colours. In other words, when the footage is of good quality, the footage is easy to colour grade. This makes it easy to match different scenes. You see more detail in the footage. This is important because during a corporate film you might be shooting outdoors and indoors with different lighting. Video codecs or formats are also key. Having a good codec with a high bitrate means that you will have more information in each pixel on your video footage. The result is better quality video. Most of the latest smartphones shoot in 4K, but if you look at the footage you might notice that there’s something a little off with it. It doesn’t look cinematic like a movie. The picture isn’t sharp and detailed in some areas. Same with webcams. This is because the footage to start with is quite bad and the in-camera software sharpens the footage and softens skin tones to make it more usable.

In-camera Audio.

Audio is the next most important feature of the corporate video camera. Good audio quality can make a huge difference in your overall production of a corporate video. High quality audio contributes to the corporate video production being perceived as world class. Having XLR input or 3 pin audio input is imperative for good audio. The third pin provides a ground and protects the signal from noise. Having this feature built into your camera saves a lot of time during production. It also brings down costs. You don’t need an additional resource to manage the sound engineering on set. if you do not record audio directly into your video camera, you will need to record the audio separately on an audio recording device. The audio from the record device is then synchronised to the sound to the camera in post-production. That does seem like a lot of extra work and it sure is.

Form factor and camera size.

When shooting a corporate video, many a time, the shoot could be in a small space. Like a small meeting room, a small photocopy room or even a server room without much space to work around the servers. Having a camera that takes less space is advantages in these situations. Since most corporate locations are not designed like TV at, planting lights, stands and tripods become a challenge for some scenes. Also, some shots require the camera to be stabilised on a gimbal. Having a lighter camera is easy to balance on a gimbal and do shots while walking or tracking movements.

Timelapse and hyper-lapse mode.

Although time lapse and hyper-lapse shots seem to be a trend in corporate videos. These shots also have a narrative meaning. It’s a great way to express a fast-paced world, time running by and the sheer movement of people and information. Having a camera that has functions to record time lapses and hyper lapses help nail these shots.

Corporate video cameras for event videos.

Corporate event videos also have a narrative. But the focus is more on the chronology of events and sequence of what happens for the day or evening. The aim here is to not miss anything great. The camera should be able to record footage for long durations, continuously, so that no part of the event is missed. When it comes to corporate event videos, we want to shortlist a corporate video camera that has a good battery life and can record video on SD cards that are inexpensive. Next, if the corporate video camera is able to record footage on multiple cards continuously, life does get a lot easier.

Web conferences, streaming videos, and live videos.

When quality is not a priority, a webcam or even a smartphone can get this job done. for a more professional set up, however, a corporate event video camera can be used to capture the footage and streamed through a live mixer. It’s imperative for the corporate video camera to have the needed input and output sockets for audio and video.

Which corporate video camera is best for each type of corporate video shoot?

It’s not always about which camera, but it also depends on the professional and experience of the cinematographer using the camera. Which camera is the cinematographer most comfortable or familiar with? How is the camera’s ergonomics?

What corporate video cameras do professionals use?

The Sony PMW 300 is a good corporate video camera. It’s a successor to the popular Sony EX3 which had been my goto standard for documentary and television productions. The PMW 300 has all the necessary bells and whistles. It shoots in 4K and has a 10-bit output. the only downside is the small half inch sensor. Getting shots with shallow depth of field could be a challenge. But most experienced cinematographers don’t rely on this feature. The usually capture shallow depth of field by shooting from a distance and zooming in. This corporate video camera is great for shooting events, interviews and b-roll shorts for corporate videos. The Panasonic alternative is the Panasonic DVX 200.

Slow motion corporate video cameras.

Slow motion shots look cinematic. They’re really cool shots to introduce a team or show a character walking into a scene. If you’re looking at slow motion and using a high-speed camera, you could consider the Sony FS5 or Sony FS7. They come in at a much higher price point though and might not be feasible for the average corporate video package.

Black Magic Pocket Cinema Camera 4K.

Most corporate videos, however are edited down to a duration of 2 to 3 minutes. in this scenario, the Blackmagic Pocket Cinema camera has placed itself at the pinnacle. Why? The footage looks cinematic. It’s out of this world. Corporates are now making movies. With 4k, awesome dynamic range, raw format, and mini XLR input, the camera is a beast. Not to mention slow motion at full HD resolution and a time-lapse mode.

Canon c300 had hit a sweet spot for years but it doesn’t match the new 4K BMPCC. The Canon cameras are dated and their equivalent successors are at least three to four times more expensive.

Should I shoot corporate video in 4K?

For most use cases 4k video resolution is unnecessary. 4K is overkill for corporate videos.

If you were wondering, what is 4K resolution?

4K resolution is the horizontal resolution of video in pixels that is close to 4000 pixels. But the term 4K comes from four times the full HD resolution or it could be twice the line resolution. the resolution of the 4k video is 3840 x 2160 pixels or 4096 x 2160 pixels.

There are a ton of cameras including your smartphone camera that offers 4K resolution. Why invest in the bulky expensive corporate video cameras then? You get what you pay for. Don’t fall for the fake marketing. With commercial phones and cameras in the market, consumers are misled. Most of the smartphone camera ads and promises make me laugh. The fancy marketing is never really true. The footage on smartphones and point and shoot camera are upscaled from a lower resolution to fit 4K. These cheaper cameras have tiny sensors. You could imagine the size of the sensor on your smartphone, just by looking at the size of your smrtphone lens. The camera sensor is going to be a lot smaller. The smaller camera sensors gather less light and fewer details compared to larger ones. This means less digital information per pixel. The inbuilt software of the camera processes the footage and digitally enhances the signals to make the video look presentable. This is why you might notice that DSLR and smartphone camera footage look a little murky compared to broadcast and cinema cameras. The cheaper cameras have sharp edges but go soft on the skin tones. There is not much detail in the footage. The dynamic range sucks. This makes it very difficult to colour grade the footage. It’s also difficult to match the colours of footage from different scenes, cameras, and lighting.

What are the disadvantages of shooting in 4k?

Obviously, shooting in 4K resolution is going to take more time and more storage space. The workflow is more expensive. For an end user, which are corporates, most corporate systems and laptops can’t play back 4K videos. Their company streaming platform content is also consumed at lower resolutions and bandwidths.

There are some advantages of using 4K. Shooting at a high resolution is great for cropping in and adjusting frame in post-production. the other use for 4K is that you could use one camera to record a corporate event video. In post-production, the editor could zoom in and make it another camera view of you when you downscale the footage to HD. For example, you could use a wide shot and crop it in to get a closeup because the 4k footage will have that detail. Another use for 4K would be if you are planning an advertisement, like a recruitment commercial. When you want to create a corporate video advertisement and if the video is to be published on large LED screens at an event or in a local cinema, having the large 4K format would meet local cinema standards and specifications. For most scenarios in corporate video productions, you do not need 4K.

4K cameras are more expensive and it is also more expensive to edit 4K footage since you need faster computers.

Should I shoot in camera raw or prores 422 videos?

The short answer, not really. Unless you are shooting a documentary production that has a requirement of a 422 raw specification, you don’t have to be bothered about this uncompressed format for corporate videos. There are times when you might want to shoot in raw. Say you’re shooting outdoors and in difficult lighting conditions. You could take advantage of the raw format to colour grade your footage in post. The extra information in the highlights and shadows can help decrease exposures in the bright areas and brighten up the underexposed areas to make your footage more usable. I find this highly useful while shooting footage outdoors or in natural light.

What’s so great about the Blackmagic Pocket Cinema Camera 4K for Corporate video production?

When it comes to corporate video productions and you are cherry picking a corporate video camera, we have to consider multiple factors carefully. Sadly, there isn’t one camera that gives you everything. It’s always a compromise. For me, the Blackmagic pocket cinema camera has the best of all worlds. it checks most of the boxes for corporate video productions. The most important feature for me is that cinematic look. The camera sports footage that could be compared to a RED or an ARRI camera. While making a corporate video cinematic looking footage in your corporate video message would set you apart from other low budget videos. You know the ones that are shot on DSLR. The films that are shaky (like the Blair witch project), underexposed, and look cheap and digital. Having cinematic looking footage gives a rich film feel to the entire production. As a corporate video filmmaker my aim is to get more cinematic and world class on every video production. The video on the BMPCC doesn’t look cheap. No sir, it looks cinematic and is movie quality. Having the MFT lens mount along with the metabones adaptor, gives an additional stop of light and can be used with different canon lenses. There are problems with vignetting. I must add but when you shoot in 4k the edges could be cropped out. This makes the camera body very versatile as a corporate video camera. It gives you more out of an ordinary lens. The autofocus and push to focus speeds are not bad by any standards. The camera supports lowlight and high speed recording. And now, having the mini XLR input for audio completes the circle. Audio is taken care of as well. this camera is packing a lot. A lot more than most cinematographers can bargain for.

Which corporate video camera do you recommend? What do you think about shooting in 4k? Do you have any questions regarding corporate video productions?

Let me know in the comments below.

Explainer Video Malaysia

Let’s talk animated explainer video. Of course, you have heard about video statistics. You know that with animation you can bring any idea to life. Every brand has realised the value of content marketing. It’s all over every the internet. Malaysian blogs and websites can’t stop giving you enough advice on explainer videos for your business.

Corporate Explainer Video Showreel

Does your “Product and Service” require an “Animated Explainer Video Company?”

Do you want to multiply your business with professional video production?
Leave us a message on our contact page.

We will send you about 3 to 4 questions by email. Just the basics about who is your target audience, quality and your

Today, if you are looking for a proven explainer video production company in Malaysia, consider the following.  Produce your video explainer for your website rather than a viral advertisement.  More details in the infographic below:

Explainer video statistics from the infographic above:

explainer video

1. Use Animated Explainer Video to lure visitors to your website

Explainer videos are a massive part of any content marketing strategy. Video is the most preferred media format consumed. Explainer video production has also witnessed the highest growth rate in consumption compared to all other media.


Explainer Video

Mark’s take

Most blogs might tell you that your business is doomed without an explainer video. That’s not completely true. You could get by with nicely designed presentations and clever infographics. If you’re creating an animated explainer video, produce a high-quality video. Create the best explainer video within your budget. Developing a cheap or templatised video with library images is always detrimental to a brand; Why? Because low quality projects a negative perception of your products and business to your potential customers and audience. A bad homepage video will increases the bounce rate. Animated Templates can be used for social media posts. However, when it comes to your marketing video, viewers have seen similar graphics and videos and assume that it’s the same thing. You’ll miss out on being memorable!


2. Transform Visitors to leads with website videos.

By adding a video to your website, you will notice that audience retention increases. Bounce rates on your sites reduce. This is a very important metric to rank higher on search results for your website. The more time that a visitor spends on your site, the more likely is he to make a purchase. When it comes to online leads, the sales process is a lot easier. Unlike cold calling you aren’t talking to people who might not be interested in your business at that point of time. The leads are very relevant and can be considered to be high-quality leads. Also. when you’re in sales, there’s a huge difference when someone calls you for a service or product compared to you calling them out of the blue and pitching your features and benefits to them.

During this cycle of inbound marketing. Typical visitors have already gone through the business information on a high level. At this stage, they are now looking to evaluate the pros and cons of your product or service and also compare them with offers from your competitors. When they consume a video on your website they are looking to consume information in detail. They are looking to match and relate to their own requirements. Your website video will explain how your service or product works and uniquely helps them, unlike the competition. This will help your viewers decide to sign up with you or ask for a custom inquiry .


3. Converting Leads to Paying Clients

Sales expos, one on one meetings and conferences.

Sales meetings and tasks seem to be less like the simple yellow brick road and more like a crystal maze these days. Online campaigns can create a whole network of avenues. Many businesses seem to recognise the value of sales leads. However, funneling these leads into paying customers and clients is a daunting process in itself. There are so many levels in the funnel. The ROI of a typical online marketing campaign can be pretty steep. Some of them might not even be worthwhile paths to pursue.

Amp up your content marketing game with explainer videos.

With explainer videos, the education part of the sales process is already taken care of. Interested customers that understand your offerings connect with you. This makes the sales process a whole lot easier and interesting. You’re closing sales with interested parties. How does it work for you?

Well, explainer video marketing has turned out to deliver the highest ROI compared to other media formats in terms of marketing strategies. With explainer videos, you don’t have to worry about separating your leads to find the highest quality leads out first.

Emotions and Video Marketing

Explainer videos use character animations. The characters and their backstories are carefully crafted to connect with your target audience. They story emotionally reflects the pain points and challenges of your customers. Moreover, the story and journey of our character overcoming these challenges help develop an emotional bond between your brand and your viewers.

Educate your viewers with Explainer Videos

93% of business’s who have used explainer videos in their content marketing strategy believe that videos have helped viewers understand their product or service.

Videos explain complex problems, they show product and app demos. It’s a virtual way of experiencing a solution. This takes things to the “next level” for potential customers who are thinking “How is this product going to make my life easy?” or “Can I use this product in an unconventional way?”. Can you see how different the experience is compared to other forms of media?

With explainer videos, you don’t have to worry about separating your leads to find the highest quality leads out first. As we looked at earlier, your leads are already educated, they have gone through the sales funnel to understand your business, they have evaluated your services by comparing them with your competitors too. The leads you receive most likely turn into paying customers.


4. Let your clients promote your business

54% of senior executives share work related videos with colleagues weekly (TubularInsights).

“Video” is an extremely shareable media format. It’s easy to share videos on Whatsapp, Facebook or even email. A light-hearted explainer video becomes a very interesting way to share information with like-minded friends and colleagues.


Explainer VideoMark’s Take
A major part of my work comes from “word of mouth”. People love working with us. The videos show positive results, increase sales and business. Our clients are overjoyed!

What happens next? They tell their friends…

After years of working in the creative industry I have realised that the highest priority for any business should be to give their clients a postitive experience. It isn’t about the video, the creativity or even the awards. It’s ALL about builiding good lasting relationships. Friends who connect you with their friends.


Carefully breaking down your video communication is one part of it. We carefully craft out interesting introductions. This makes it easier for viewers to stick on to the video for just a little bit longer…

The process is to develop characters and situations that highlight critical pain points of your viewers. This allows your viewers to emotionally empathise with your brand. They ask questions like How will this app make my life easier? Moreover, will it save me more time? For me, that means I can play with my little boy every evening.

The mighty call to action…

And where does this all lead up to? The call to action. Sign up, Buy Now or even know more…

How can we help?

Send us a message:

[contact-form-7 id=”718″ title=”webif”]

About

About Web Interactive Films – The Corporate Video Production Company in Malaysia.

Web Interactive films is a Corporate video production company in Malaysia. We produce worldclass corporate videos for Malaysia and South East Asia.

Web Interactive Films was founded in 2009. We also have regular productions in the UK, US, India, Malaysia, and Singapore.

Our Corporate Video Services also include:
Corporate films
Web commercials
Event video
Photography
Animated explainer videos in Malaysia
Website design and app development
UI/ UX design
Influencer Marketing
Advertising and video marketing strategy

Top Video Production Company

Video Production Company Client List

Corporate Video Productions need to be crafted with great care. There are many ways to tell a story. Sometimes, it’s a short message from the CEO. However, every story, even a talking-head video has a very important message and deserves all the attention and care so that it may be impactful.

The video production budget is determined by:
1. How your story is crafted?
2. What effort needs to go into producing a story?

An effective corporate video storyboard will engage your audience and viewers. We craft stories that are relatable to your local and international customers. The goal is to grow a positive memorable relationship through video. This encourages your audience to watch, consume and think about what you have to say? Your audience should always remember a positive experience from your message.


Corporate Video Price Malaysia?

Different video marketing strategies require different types of video productions. The first step to a video marketing plan is to budget for your video production. If you are creating a simple post for social media, you don’t need to spend much. A corporate video for an international trade fair would require a good budget. Here are some video production price slabs for Malaysia:

Budget Video Production
RM 2,000 to RM 6,000.

World-class Video Production
RM 8,000 to RM 18,000.

High budget Video Production
RM 45,000 upwards.

Determining the Video production costs Malaysia:

The video production costs are cumulated by planning the following:

  • The number of days of video production shoots.
  • The number of cameras, equipment, actors, locations, crew.
  • Post-production requirements: editing, motion graphics, animations, voice over, background score production.

We want to use the best approach to do justice to tell your story. Meanwhile, we have to plan the production costs so that they are within your budget.

How do I get “more” value?

Want to cut costs on video production?

“I don’t have a budget to spend too much!”

How do we pass on the long term benefits of working with our crew and partners with clients? We use state of the latest art high-quality movie equipment. When we regularly work on projects, we save equipment costs, and we get discounts from our vendors. We pass on these benefits to save your money on your production.

Our experienced marketing people, storytellers, and production crew will ensure that you see value through multiplied sales and engagement. Your video should not only pay for itself but with the right strategy, we can ensure increased business as well. Our crew is highly experienced, so we don’t waste time or lose quality in our productions.

As a result, you get a much better production quality video at affordable prices. Your videos will look world-class and better than the competition. As a result, your audience will grow a positive outlook and an affinity towards your brand.

Our scripts and storyboards are crafted by top industry writers for top viral videos in Malaysia. We craft captivating stories that are tailor-made specifically for your target audience.
1. This helps increase attention spans.
2. You connect with your audience on an emotional level.
3. You fulfill your marketing and communication agenda requirements.
4. This results in multiplied engagement and business.

Video production is not just about documenting life and dialogue. When you’re producing a video for your business you also want to consider:

“How will my audience consume my video?”

This one simple question can make a massive night and day difference in how you approach your entire video production strategy.

  1. You have the ability to turn around the audience’s perception of your brand and offered services.
  2. Increase opportunities to multiply business in terms of investments, sales, and social shares.
  3. Retain your audience’s attention for longer, increasing metrics like dwell time and attention span.

How do we make effective video productions for a business that lasts three minutes or less?

  1. Listen to your audience!
  2. Craft characters that are memorable and relatable.
  3. Take your audience on a fantastic journey with awe-inspiring and motivating characters.
  4. Showcase the struggles and challenges, show people how human and emotionally touching your brand is.
  5. Leave your audience with a motivating “nothing is impossible” message.
  6. Always have a call to action to let them know what to do next.

At Web Interactive Films, we always believe in developing long term relationships with our clients, vendors, talents, and crew. This has been a successful strategy for all our business relations.

At Web Interactive Films, Our vision is to provide a positive experience to everyone who works with us. People love our work and tell their friends.

All of us want to connect with like-minded people. We want to craft films that are intuitive and original so that we can reach out to people and expand our circles.

You know your business best! Better than anyone else.
You understand your customers, partners, clients, and audience.

Web Interactive Films comes in and marries your ideas with sound video marketing strategy, professional storytelling, and video production, together. This is how, together, we make videos that work.

1. The video connects emotionally.
2. It creates a positive emotion in the viewers’ minds.
3. You start to see an increase in sales and business.
4. You share your success story with your friends.

Creating your very own movies for business is a magical experience. This is the most awesome feeling about the industry. We don’t want to lose that magic and excitement. Together, we’re making our very own movies.