Should you consider investing in animated explainer video services? These are impactful 60-second videos that help you explain your product and service.

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Create Animated Explainer Videos

It isn’t easy to grow a business or increase market share. Especially, when you build brand awareness, increase sales or educate your audience.

2D Animated Explainer Video Showreel samples

Have you had that niggling thought at the hinter parts of your brain where you worry that website pages might not cover it all?

It’s imperative to have a clear strategy for your video so that it connects with your audience.

As you read further you will be more interested to know how to produce creative and memorable videos for your brand? Welcome to the fantastic world of explainer video animation.

1. Take the time to understand the type of video and story that you require.
2. Focus on relationships and story before campaigns and marketing propaganda.
3. Have a clear goal on what you need to achieve from your overall video marketing campaign.
4. Is your video being produced for an advertisement?
5. Do you intend for your video to go our as content and organically grow?
6. Will your video be used as a website video to showcase and compare your product with the competition?
7. It is important for you to strategise a clear path to your publishing and distribution plan.

What is an Animated Explainer Video?

Animated explainer videos are crafted by businesses to help illustrate complex ideas in a simple friendly environment through animated stories and characters.

An Animated explainer video is a short animated video that explains a business. 60 to 90-second short videos that are shared on social media are ideal to get buyers to pay attention.

Animated Brand and Promo videos.

Explainer videos can be used to tell your brand’s story in a simple, engaging and memorable narrative. These videos are also called brand videos.

Animated explainer videos are great to be shared as:

1. 2D Animated Brand Videos
2. Motion Graphics Marketing Videos
3. Facebook Animated Video Ads
4. Short Instagram Animated Ads
5. YouTube Videos

Since the inception of Web Interactive Films, we have worked to craft creative, interactive videos to delight companies of all sizes. Right from startups to large enterprises.

This is why our animated explainer videos are focused on portraying your brand vision in a way that resonates with your audience. This is just the tip of the iceberg Explainer videos help you build brand awareness and increase sales.

When you craft stories and animate them to explain your product you don’t have limitations in terms of budgets. With animated videos, you could do anything. Take your audience through a fantastic new world that never existed before.

When we focus on telling your brand story with our explainer video productions we can effectively communicate with your audience and most importantly build credibility for with your audience.

All of this from a single two-minute content video. Sounds like a pretty good deal, huh?

Who needs explainer video?

Your company and your customers could benefit greatly from an animated explainer video. That’s who needs explainer videos.

People gain a better understanding of a product once they see someone use it and explain it. Likewise, fostering brand awareness and credibility.  

An explainer video can help you connect with your potential customers and help them understand what you stand for. It’s a simple but effective strategy that helps you explain what your business can do for your customers and give them a convincing reason to choose you.

For a short two minute video, an animated explainer video has many perks. For instance, it increases conversion rates.

According to a recent survey conducted by Video Rascal, 85% of people are more likely to buy a product if they see an explainer video attached.

Along with that, it also helps to clarify your product’s objective and thus, generates increased interest. According to a study published in the C100, over 70% of internet users watch videos online.

If the stats above haven’t convinced you enough then read further and you will find out just how important explainer videos have become.

Can you imagine the vital amount of exposure that your brand can get with the right video?

Well if you still can’t fathom it. Then worry not.

Web Interactive Films can help you with just that by creating an effective video that embodies your identity and vision.

Are Explainer Videos effective?

Most people don’t understand the brain science involved behind the success of explainer videos. But don’t worry you are about to find out the secret recipe to this dish of success.

The reason why explainer videos do so well is because they liven your pitch. They combine the auditory and visual stimulus to explain a concept in a simple and understandable way. It’s just that much easier to remember.

Take a look at some sample explainer videos.

With 3D, AR and other technologies AI rendering technologies, the scope of animated video productions are limitless. Can you imagine how fantastic that feels? In addition to that, explainer videos make a much deeper impact on the audience. And the proof is in this little news.

Crazy Egg created an explainer video that helped generate $21000 of additional revenue per month. That’s a pretty sweet deal for a two-minute video that probably cost nothing more than five grand. And that’s just tip of the explainer video perks iceberg.

How do you make an animated explainer video?

It’s not uncommon for others in your position to wonder about how to make animated explainer videos? Web Interactive Films has you covered with the best way to make an animated explainer video.

Here is the animated explainer video process in a nutshell:

1. Determine the type of video you need. Is it an explainer video to explain a process or a product, a brand video to use at expos or an animated product advertisement?
2. Understand the target audience and develop relatable characters, worlds and environments for your audience.
3. Craft a memorable story to take your audience through a journey. Don’t do a “Hey, I’m Bob video.”. Be unpredictable. Create sharable video content.
4. Our artists hand draw motion illustrations of each character and scene.
5. Nex the video is digitised by a graphic designer illustrator and the images are inked and coloured.
6. The different elements are animated with voice over, music and sound effects to bring life into the static story.
7. Keyword research, hashtags and content descriptions go into sharing different versions for each platform so that the video reaches as many people as possible organically.
8. An ad campaign is imperative to penetrate the market to reach your target audience as soon as your video goes live. And that’s all folks!

As an explainer animation agency, making animated explainer videos is our greatest pleasure.

Our videos are crafted for high impact creative and interactive qualities. As marketing enthusiasts, with vast experience with creating videos and content, we help brands grow.

In addition to that, our simple workflow process has been designed to make life easier for you. Moreover, we don’t just want to create an appealing video for you — instead, we want to make a beautiful video that helps you connect with your audience and elevate your brand’s vision.

Our service for making animated explainer videos:

You’ll be glad to know that we produce a variety of videos that include:

1. Animated Videos
2. Demo Videos
3. Interactive Videos
4. Live-action Videos
5. Animated Graphics

Our experienced and professional team helps you with all your decisions throughout the process. And that doesn’t take into account the fact that we work to bring your brand’s unique identity to your customers in a way that they can appreciate you and remember your brand.

So contact us and let’s have a chat about how we can craft your brand story and translate your ideas into an animated explainer video.

Drop us a line on our contact page or even schedule a chat or video call.