Corporate Video Production, Malaysia

Corporate Video Production in Malaysia

Corporate videos are not new to the Malaysian Market. Malaysia has commendable strength when it comes to global economic growth. It’s been one of the quickest nations to recover from the global economic recession in 2008. Video production and has played a significant role in increasing business and investments.

Malaysia is also a melting pot of diverse culture which makes it so much more interesting to document. The Malaysian Peninsular has been one of the top South East Asian countries to bring in foreign investments and tourism.

Malaysia’s monumental architecture and infrastructure compliments it’s beautiful islands, nature and beach spots… It is a melting pot of people from diverse backgrounds who practice peaceful co-existence.

Let’s find out…

Something amazing happened when film went digital. And even more, when the world put a smartphone camera in everyone’s hands. People started consuming more video – everywhere.  They watched videos about everything, gorging videos as a part of their everyday lives.

What’s so unbelievable is: As a generation, we started making videos of our own. Video calling and video-logs became personal extensions of our expression of thought, opinions, and freedom.

Every social media network jumped on the video bandwagon. Social media networks started supporting native video on their channels.

Even Google ranked pages and websites with video, higher on search results. Search engines became clever, they started learning to understand videos and then rank them according to how relevant the content was to a keyword phrase.

Website and homepage videos became a rage.

With this explosion of video as the most popularly consumed form of media, it started to put an added pressure on brands. They now had to use video in their marketing campaigns.

With so much of noise in the video space, videos needed to be made better, unique and separate themselves, from the competition. This is what we look for while we flick right on a film production company in Malaysia.

With access to lightning-fast analytics! We have so much data, it’s easy to understand what’s really going on? There are software and apps to track micro-expressions, on how viewers react to visual content. Yes! We have that technology!

It’s now much easier to predict what kind of content is popular with your viewers. Where they drop off and why? These tips and clues give us all we need to know to craft emotional stories and add life to your video productions.

Tell viewers something interesting, like your origin story. Give users useful nuggets of information that is important to them. Information that will save them money, give them more value or free time, make your viewers lives better.

We want to quickly tell them all this before it’s too late, and before they lose interest or turn away. Adding emotions of empathy, perseverance and motivation can leave your target clients with a positive reflection of your brand and organisation after watching your business video.

How does this happen? It happens when you listen to your customers. When you present your business at a conference, a sales expo or even at a small meeting at a coffee shop, you know what makes your audience’s eyes sparkle.

You notice when interests dip? When they pull out their smartphone or roll their eyes. It’s all about being tuned-in with your client’s expectations. It’s all about understanding: how they love to consume your information? This is the secret sauce that makes all the difference.

Our team asked over 600 people from the corporate and technology industry to watch three videos along with a PDF format case study.

Testers were from middle management to senior leadership from multinational corporate companies. They watched these videos on various devices: desktops, projectors, smartphones, and tabs. Over 90% of them preferred to consume a video format.

Most of the industry people admitted to consuming video rather than text too. We all know this is true, we’ve seen the stats.

Almost all these technocrats preferred the one video that had emotions and a strong story character. Even though this video was close to 8 minutes long, twice as long as the other two videos we had shared.

So truly, filmmaking and story-telling aren’t dead!

That’s what it’s all about! Little nuances create a far better experience for viewers. And of course, they culminate together, to add to a positive perception towards the brand.

Circling back to emotions. Just because emotions make videos more sticky, it doesn’t mean that every emotion under the Sun will fit in with a corporate theme or brand. We want to be careful about using emotions.

High tension drama, emotion, and humour are not always suitable for the corporate audience. We consider emotions like motivation, commendation, trust, and empathy rather than too much of humour and drama. This tends to work negatively and depletes the perception of trust and faith in the brand.

When it comes to corporate videos we also need to be wary of not going with the “too commercial” approach. Missing out on the opportunity of using relatability in your communication is just too much of a risk in while producing a video in 2018. Use emotions that imbibe our corporate culture.

Emotions like perseverance, teamwork, motivation, confidence can enhance the journey of our corporate story. Meanwhile, emotions like humour, etc can be played down since the main communication of most corporate videos are confidence, competence and to establish trust.

There have been all sorts of corporate video trends through the ages. And to be honest, I’m lucky we missed quite a few of them. Back in the day, corporate videos were usually an interview with subtitles or a translator reading out a script approaching companies for business. Very in your face and extremely direct!

Then there came music videos, lip-sync videos, the corporate video, over-the-top spy stories and more. And the last few years saw a series of talking head + b-roll.

Among some of the trends, my personal favourites are the short film approach, documentary style, and honest interviews. There is always a worthy story to be told about any organisation that people will connect with. What will never die out as a trend is to show not tell!

So rather than having just a person talking and telling the story, corporate videos do dramatic recreations of these scenes just like you would see in a documentary. This engages viewers and helps them connect with the characters and brand on an emotional level.